Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience can see a great return on investment.
Video marketing has become a critical component in not only staying competitive, but also in building long-term loyalty from customers. But the perks don’t stop there. The following are examples of what your video marketing success can bring you.
- Boost Conversions
Videos, particularly tutorials and demonstrations, have been found to influence a viewer’s decision to buy. When they get to see the product or service in use, they begin to understand it more and they feel confident moving forward with a purchase. - Build Trust
“How to” videos are effective in proving that you’re an authority in your field. When this knowledge and extensive background are shared via video, the side effect is a sense of trustworthiness among viewers. - Improved Engagement
The one-two punch of video and audio creates an undeniable impact on viewers, as they’re getting step-by-step instructions on how a product works. And with the behind-the-scenes videos where more is learned about the company, viewers develop a better sense of what the company is about and they are more likely to engage at more frequent rates.
Chloe Sappern, founder and CEO of a social media consulting company called Chloe Sappern Creative, said in a recent Inc. article, “I also think the behind-the-scenes content really humanizes the [product development] process and can make it more appealing, especially for product-focused brands. That’s what seems to be the most intriguing for people on these apps – they want the human aspect versus just being shown products.”
Understanding the nature of each social media platform is crucial in developing content that will gain engagement. At SJC Marketing, our extensive experience in developing video content for individual platforms ensures that our clients’ content is developed for the audience and platform it will be on. From behind-the-scenes to how-to and explainer videos, we can assist your company in getting the word out about who you are and what you offer. Contact us today and let’s get started.