Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This is why first impressions matter so much. Good graphic design can help.
It’s estimated that nearly 75% of businesses make an investment in graphic design services in an effort to be seen. By staying true to your company culture, being consistent in your branding and working with a qualified professional graphic designer, you can avoid visual inconsistency and connect more effectively with potential customers.
Prove You Can Be Trusted
You’ve worked hard to establish credibility with your brand, and graphic design continues that effort. Graphic design is a multi-faceted process, but it begins with choosing the right colors, fonts and imagery that tells the audience what you are as a brand. Utilizing these visuals consistently will help to prove you are a professional organization that can be trusted.
When approached correctly, your branding content will be cohesive and visually appealing. It might even be subconscious, but when users see your website, they will know from the graphic design that you’re a reliable organization with a tight focus on the smallest details. You can earn their loyalty by getting your branding right.
Consistency Across Platforms
When you work with a graphic design professional, they’ll know to keep your content consistent whether it’s your website, newsletter, social media posts, display ads, etc. If it involves your company, all content should follow the same branding rules.
If you’re looking for a tip to help you grow, be consistent, because it’s widely known that consistency is credibility. When you’re consistently outputting a unified and professional image, repeatedly using the same visual elements and colors, you’re reinforcing your brand identity. To the customer, this consistency is reassuring, as it conveys a sense of brand stability as well as a commitment to quality.
Need help with your branding? SJC Marketing has graphic design experts with the experience to help you. Contact us and learn more about how we approach boosting our clients’ image.