Marketing Musings
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You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]
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Think about the best birthdays you’ve had. Someone got you a gift that fit you exactly, in just the color and style you like best. Nobody important forgot to call on your big day to wish you well and you even got a few surprises when someone left a treat bag of chocolate chip cookies […]
As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]
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Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]
Read More… from Does Your Content Marketing Strategy Focus on Audience Needs and Interests?
One of the most significant changes occurring recently is that B2B buyers have switched to an almost entirely remote method of making purchases. They’re using digital means of researching, communicating about and eventually buying what they need. B2B marketing strategies must evolve to cater to new behaviors. For those in the B2C space, this pattern […]
Strengthen Your Brand Engagement to Get and Keep Customers Maybe you’ve committed to shop local this year, or you may have decided, at least, to try to buy a few things at brick-and-mortar stores when possible. How many times have you thought to yourself, “It’s just so much easier to order from Amazon”? The reality […]
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What is Your Personalized Online Communication Saying About You? Communication is a complex process. Words convey a different message depending on vocal tone or body language. “What did you do?” in an angry voice with hands on hips expresses a far different meaning than a smiling, upbeat “What did you do?” Human communication is divided […]
Read More… from Personalized Communication and Brand Identity
LinkedIn and Marketo Have Come Together to Take Personalized Communications to a New Level Many people or organizations begin marketing campaigns and expect instantaneous results. What some marketers do not know is that it takes a lot of time to make your brand recognizable to your public. Brands are banning together to make this possible, […]
Read More… from Personalized Communications Foster Long-Term Client Relations
Differentiate your brand with great customer service. This is not new for anyone who has worked in a business before. However, using personalized communications with your consumers is a great way to go a step further than one-size-fits-all solutions. Why should you use personalized communications in your customer service? People may start talking about the […]
Read More… from Personalized Communications: Brand Your Business’ Service
When you think of personalized communication, what do you think of? Coke’s #ShareACoke campaign featuring a name on each bottle is a great example of this kind of marketing. Consumers expect your promotional emails and advertisements to be tailored to their attitudes and interests. Journalists are no different. Writers get bombarded with pitch emails each […]
Read More… from Pitching to Journalists: Personalized Communication