Marketing Musings
What We Write
Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]
Read More… from Graphic Design and Credibility: Consumers Value Professional Design
Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text only. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]
Read More… from 3 Benefits of Including Video Marketing in Your Content Strategy
Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]
As of 2022, Chrome is the leading Internet browser. With Google’s ongoing plan to eliminate third-party cookies in Chrome, the consensus is that it will have quite an impact on marketing efforts. This move by Google has forced companies to begin looking into new strategies for reaching users. Google has delayed the timeline for this […]
Read More… from Despite Delays, Google to Phase Out Third-Party Cookies: What’s Your Next Move?
From Baby Boomers to Generation Z, each generation has characteristics that help define who they are, and this is vital when attempting to create content for them at the consumer level. If generational marketing hasn’t been part of your strategy before, now is the time to consider segmenting your audiences by generation for maximum effect. […]
Read More… from Utilizing Generational Marketing for Maximum Effect
ChatGPT launched the conversation about artificial intelligence (AI) into high gear when it was unleashed to the public in late 2022, and the conversation lives on with those invested in content marketing. AI has shown value when automating business processes that are burdensome when handled by humans alone. And while saving time is a huge […]
Read More… from Is AI-Generated Content Marketing the Right Fit for Your Business?
Here’s a little brain challenge: try to think of something better than pizza. When it’s baked properly with good ingredients, it’s a delicious blend of tart sauce and savory cheese, crispy-soft crust and loaded with your favorite toppings (pepperoni and banana peppers, please!). But pizza is so much more. It’s an inexpensive way to feed […]
The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data? Data and Social Strategies To know whether your social media strategy is successful, for […]
Read More… from What Data Can Do for Your Marketing Strategy
Content marketing is at its best when it has a solid strategy behind it. Your team has agreed-upon goals, a vibrant list of topics and mix of formats and a reliable calendar that ensures consistency. You might bump along for months or even years, enjoying high levels of engagement and an increasingly valuable reputation for […]
Read More… from When Should You Pivot Your Content Marketing Strategy?
You can’t discount the importance of the user experience. Within the topic of website accessibility, you can define success or failure based on the level of experience the user has while on your site. Is there an audience that will find it inaccessible? Knowing the answer to this question will guide you to an improved […]
Read More… from Website Accessibility: Why It Matters for Your Business