The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data?
Data and Social Strategies
To know whether your social media strategy is successful, for example, you need to become well-versed in gathering and utilizing data. You’ve made small investments in promoting posts across a few different platforms and you want to know what worked and what didn’t so you can more wisely spend your money next time. Social platforms provide useful data along with some insights and suggestions. Having this knowledge can guide your digital marketing strategy and help you get more traction with the money you spend. This is probably one of the more basic levels of utilizing data.
Building Brand Awareness
What percentage of your marketing strategy is geared toward brand awareness? For most companies, drawing more brand awareness is a key component to nearly all of their content creation. Data about your target audience provides you with clues as to what interests them. The more focused you become on addressing those interests, the better chance you have at making a personal connection with them. The more personalized your outreach becomes, the more loyal your customers will be.
Decisions for Tomorrow
Planning for the future relies on your ability to look at the past and determine what has worked well for your brand. In addition, you need an awareness of current trends and which might be a good fit for your campaign. Fortunately, advanced data analysis tools provide some insights into trends on a variety of levels, from economic changes to style preferences. Utilizing data analytics technology will help you make fact-based decisions for future marketing strategies.
If your marketing strategy is lacking data insights, bring in a professional to assist. At SJC Marketing, we’re experts at creating marketing strategies based on data. Contact us and learn more about what we can do for your brand.