Marketing Musings

Your color scheme for your logo and design say a lot about your brand and about you.
What Your Favorite Color Says About You

It’s probably been a few years, or even a few decades since someone asked you what your favorite color is. It’s usually a childhood playground topic, left alone once you enter the realm of deserted island games where book and movie preferences seem to sum up your personality in a more satisfying way. Or do […]

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Effective graphic design keeps the audience in mind, with colors and lines that are attractive to them.
How Do You Capture Your Brand Messaging Effectively With Graphic Design?

Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]

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Monday Morning Coffee
Monday Morning Coffee With Wiry Orphan (Welcome, Nostalgia Fans … Shirts Required.)

Wanted: Fresh-looking, ultra-hip but also nostalgic t-shirts about your hometown and what makes it interesting. Actually, Jeff Gates of Wiry Orphan has been answering this “wanted” ad for a while now. In fact, his company name is a tribute to the historic Pony Express posters that declared “wiry orphans wanted,” a well-known trademark of St. […]

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Monday Morning Coffee With St. Joe Sign and the YWCA

Put Partnering Up for a Cause on Your Christmas List What do you want for Christmas? Try adding this to your list: A great partnership between a local business and nonprofit, resulting in an event the community engages with to provide a special Christmas to many families and great publicity for an important nonprofit who […]

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