In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area.
Whether you’re a local business looking to drive foot traffic or a national brand aiming for hyper-targeted engagement, geofencing offers a powerful way to connect with consumers in real time. Probably the most often-used trigger set by marketers is geotargeted advertising.
Geotargeting Benefits
“Location, location, location,” is real estate-related, but it matters in marketing, too. When you use geofencing in your strategy, you reach consumers based on their location. Brands have used geotargeting for personalized offers, promotions and messages solely based on proximity.
It’s a valuable tool because you’re enhancing the customer experience with relevant content or offers. This reduces wasted impressions while improving ad relevance, thus boosting your return on investment.
How Geofencing Improves SEO
SEO (search engine optimization) is considered a long-game strategy, and rightly so, but geofencing can help increase your SEO results in a quicker time-frame.
This works because when a potential customer in your vicinity searches for something relevant to your brand, your geofencing kicks in and increases the visibility of your content.
Not only will more consumers see your content, but your brand also enjoys increased trust and credibility, as the content you’re providing offers something relevant and timely to the consumer.
Gain Insights
Knowledge is power in marketing, as the more you know about your target audience, the better able you will be to connect with them.
Your geofencing strategy will result in real-time analytics and insights, because you’re getting an in-depth look at their behaviors within your boundaries. Rather than playing a guessing game every time you develop content, you can make data-based decisions that point you in the right direction.
Furthermore, data from your geofencing marketing will show you what works and what falls flat with your target audience. This means you can hone your message and create more interesting, informative and valuable content for the people who are most likely to become customers.
At SJC Marketing, we know the power of a geofencing strategy and can assist you. Contact us and we’ll develop a plan to help you meet your goals.