Incorporating a multi-channel strategy has always been important for successful B2B marketing. But should launching a YouTube channel be part of that strategy moving forward? With video content becoming increasingly popular, even in the B2B space, leveraging video could be a smart move.
It’s true that B2B marketing efforts in the video arena are new to many, but those who have dipped their toes into these waters have found positive outcomes, including fostering stronger relationships that lead to long-term customers.
Gain Visibility
In your traditional marketing approach, have you hit a roadblock in reaching your target audience on a broader scale? With video content created for your company’s own YouTube channel, you’re going to reach a larger audience, as YouTube is the second-largest search engine in the world.
There are billions of users on YouTube, hungry for content. And while your content will not interest all of those users, many of the people who will find value in what you have to offer are YouTube users.
Your visibility in terms of SEO will also improve if you optimize the content correctly for YouTube. Focusing on improving your keywords, descriptions, titles and tags all make a difference.
Engaging Content
Video surpasses text in terms of engaging your audience. Not only are users captivated by video, they’re also more likely to remember it more so than text alone.
Storytelling allows you to communicate your message to the people who will be most moved by it. You can weave together your narrative, the right music and quality visuals to create a story that will help you make an emotional connection with your audience.
Humanize Your Brand
Being consistent in your marketing means staying true to your logos and color schemes, but even the type and size of font you use in all your outfacing content matters in relaying your company culture.
To truly humanize your brand and prove to potential customers that you’re invested in them, you need to make a personal connection. Videos give you the chance to make that connection.
There are many approaches to content creation that may make an impact with your audience, so focus on where your core strengths lie and you can make that connection much easier.
Outsource for Impact
B2B marketing is better with professionals behind you. At SJC Marketing, can take care of your marketing so you can focus on the growth of your business. Contact us and let’s discuss getting your brand in step with the type of video content your audience needs to see.