Marketing Musings
What We Write
Incorporating a multi-channel strategy has always been important for successful B2B marketing. But should launching a YouTube channel be part of that strategy moving forward? With video content becoming increasingly popular, even in the B2B space, leveraging video could be a smart move. It’s true that B2B marketing efforts in the video arena are new […]
Read More… from Using YouTube to Increase Your Reach and Build Trust in B2B Markets
Consumers today are spending large amounts of time consuming video content. From viewing mindless shorts to watching meaningful videos for educational and instructional purposes, there are many reasons this visual platform has become so popular with so many consumers. Marketing on YouTube is now considered key for organizations of all sizes. YouTube is the second […]
Read More… from The Benefits of Marketing on YouTube Might Surprise You
Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]
Read More… from YouTube Tips for Your Small Business Marketing
You know that video is outpacing other types of content consumption, and you’ve been putting a lot of time into creating visual marketing content. Wait, you haven’t started with videos yet? Contact us today and we will get started! Maybe you’re investing a lot of resources into Instagram and Facebook, directing those dollars to video. […]