Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal way.
Small business marketing is constantly focused on selling your brand and your company culture. The reason for this is that when consumers feel like they know the brand on a personal level, they are more likely to become loyal customers. Many companies have used YouTube to show their personality as a brand, and it works.
Customers Know Best
No matter how much content you produce trying to convince your target market that what you offer has value, they want to hear what other customers have to say. Consumers identify with one another when they know that a product or service has positively served another user. There are many ways to make this happen, from well-produced in-office videos to videos customers shoot with their smartphones, also known as user-generated content. A mix of both may be best for your target audience.
Show Off Your Goods/Services
Your goal as a company should be to know what your audience needs and then provide the solution. What are the top features of your solutions that you’ve provided recently? Cover these attributes in your small business marketing videos. If you’re developing products, be sure to get tight shots on them and cover all the angles so viewers can see exactly what it’s all about and how it can bring value to the user.
If you’re touting services, get a camera-friendly person in front of the lens and have them address the camera like it is the customer. Explain how the service was designed to meet the needs of your target audience.
Work With an Expert
Posting YouTube videos that haven’t been planned and shot with a quality camera can miss the mark. Many people find the process a little intimidating because there are a host of elements that go into producing quality videos. When you work with a team of professionals, your video will speak directly to your target audience and the overall production value will impress current and future customers. That’s what we provide at SJC Marketing. Contact us and find out how we approach video production and how we can bring value to your content.