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The Benefits of Marketing on YouTube Might Surprise You


A pair of hands holds a smartphone with a laptop in the background.

Consumers today are spending large amounts of time consuming video content. From viewing mindless shorts to watching meaningful videos for educational and instructional purposes, there are many reasons this visual platform has become so popular with so many consumers. Marketing on YouTube is now considered key for organizations of all sizes.

YouTube is the second most-used search engine in the world with 2.5 billion users logging in per month. This means the platform is fertile ground for content of all types that can provide your company with an SEO advantage. But is marketing on YouTube something anyone in any industry can gain traction with? The following stats from Sprout Social speak for themselves:

  • 66% of marketers plan to increase their use of YouTube videos and 59% say they will boost their organic activities there.
  • After LinkedIn, marketing on YouTube provides one of the best outcomes for content marketing strategies.
  • YouTube tops other popular channels, including Instagram and Facebook, as the place to go for live content viewing.
  • Short-form video has taken over, and YouTube gets 70 billion “shorts” views per day.

The popularity of the channel only continues to grow with organizations in just about every field, and more marketers are taking note.

What Will You Get Out of Using YouTube?

Content strategies are as varied as the organizations behind them, but there are some commonalities in terms of expected outcomes, including the following:

  • Brand Awareness
    With so many daily users and with video being a highly engaging medium, YouTube provides valuable opportunities for getting a brand in front of a massive audience.
  • SEO Boost
    Videos on YouTube can be optimized, such as the video titles, tags and descriptions, to provide better search results.
  • Make Money
    While the goal of marketing on YouTube is often to grow the audience and to gain brand awareness, videos can be monetized through ads, affiliate marketing and through sponsorships.
  • Analytics
    There are many decisions to make when creating content for YouTube, but when you dig into the analytics provided through various tools on the platform, you can begin to make changes that will provide you with better results.

At SJC Marketing, we specialize in optimizing YouTube content, creating engaging videos, and developing and implementing customized strategies for our clients. If you want to get in on the wave of positive results other companies experience by marketing on YouTube, contact us and let’s work together.

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