Marketing Musings

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Before you embark on a marketing strategy, be sure you are beginning with the right data.

Data Is Foundational for a Strong Marketing Strategy

There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]

Marketing Strategy