Marketing Musings

What We Write

Your marketing strategy may be missing an important element: landing pages. Find out how to best design them.

Are You Maximizing Your Landing Pages?

When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]

Website Design

A press release is a good way to improve your SEO if you use it in the right way.

The SEO Tool You May Not Know About

Investing in your search engine optimization (SEO) helps improve your rankings on Google and other search sites. But how do you know what is most valuable for you to focus on? Following recommended practices for improving your ranking is a good place to begin. On these lists for SEO best practices, you’ll see advice about […]

A rebrand often occurs because of a change in vision, product line or ownership.

Is it Time for a Rebrand? Let’s Talk

It can be fun to think about a rebrand: fresh colors, a new logo and a lot of excitement around sharing the news. Jumping into a rebrand process without fully thinking through it is a lot like having a wedding because you want a wedding, but you didn’t realize you were also getting a marriage. […]

Marketing Strategy

You’ve got a marketing strategy, but your strategy burns out fast like a sparkler on the 4th of July.

Fireworks and Marketing: Creating a Display Worth Watching

It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]

Content Marketing

Learn how a wayward content strategy might be messing up your B2B marketing efforts.

How Not to Do Content for Successful B2B Marketing

Content marketing has been foundational for companies across industries for a long time. And yet, people are still using it to derail their B2B marketing plans. If you aren’t getting the results you want, take a look at the following list and see if you’re engaging in one of the ways not to do content […]

B2B Marketing

Before you embark on a marketing strategy, be sure you are beginning with the right data.

Data Is Foundational for a Strong Marketing Strategy

There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]

Marketing Strategy