You’re looking for ways to expand the reach of your content marketing and your first thought might be optimizing your content for SEO. While investing in your SEO long game is critical, you also want to consider short-term gains. Pay-per-click (PPC) advertising is an excellent tool to help you meet short-term goals.
The first thing you need to do is set clear goals and define what you want to achieve, from gaining brand awareness to increasing traffic to your website or generating more leads. Do your keyword research, optimize your ad copy, segment your audience and include geo-targeting for better results.
That sounds like a fair amount of work, doesn’t it? If you need to be convinced to give PPC a try, the following are some of the key reasons companies invest in PPC:
- Quick Results
This is probably one of the top motivations to embrace PPC – the waiting time for results is shorter. While SEO can take months to show positive effects, PPC ads offer benefits faster. - Retarget
You’ve probably done “remarketing” with your top social media content, and you can do the same with PPC. For example, you can set your ads to land with people who have previously clicked on your site. This is a great engagement tool and can nurture consumers. - Track Success
Quality marketing involves keeping tabs on how your efforts perform. Fortunately, you can access data from your PPC campaigns in detailed reports, showing exactly how techniques perform and offering tips for future improvement. - Only Pay for Clicks
A traditional ad will cost you X amount of dollars. There is no negotiating if the ad fails to provide a return on your investment. With PPC, you only pay per click, and you can set your limits to fit your budget. - Targeting Flexibility
The more you write ads customized to the specific needs of your target audience, the better your PPC campaigns will perform. - Multi-Channel Integration
Getting the word out about your brand, your products and your services involves a variety of digital marketing techniques and PPC ads integrate perfectly with other forms of marketing.
Not every PPC campaign is going to provide the results you want, but when you partner with a professional who knows how to create content for your target audience, you will see strong results. That’s what we provide at SJC Marketing. Contact us and let’s discuss how we can get your PPC campaign on the right track.