Marketing Musings

The decision to outsource your marketing could come with unexpected benefits, like a fresh take on your strategy.
4 Reasons it’s Time to Outsource Your Marketing

Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]

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A recession can be a great opportunity to get more marketing bang for your buck.
Start Your Fiscal Year With a Bang, Not a Fizzle

It’s time to launch your new fiscal year, and it’s no secret that the headlines are buzzing with talk of a recession. From a bear market to inflation to rising interest rates, everyone seems convinced that the economy is due for a bit of a fizzle. So what does this mean for your marketing? You’re […]

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Make sure your marketing metrics support your goals; vanity metrics can tank your strategy.
By the Numbers

If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]

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Your marketing needs a strategy or you’ll show up prepared for failure.
4 Surprising Ways Marketing is Like the Olympics

Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]

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Recognizing the small moments not only helps us enjoy life more but also gives us key insight for marketing decisions.
It’s the Little Things in Life … And in Marketing

Maybe it’s the fresh smell of a steady rain or the satisfaction of matching every pair of socks in your laundry. It might be clicking off the gas pump at exactly the dollar you planned to spend. Or it might be the smell of fresh coffee in the morning. Experts say that it’s not just […]

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Enjoy some Monday morning coffee with some local farmers and a peek into the agriculture industry.
Monday Morning Coffee With Niche of Time Jewelry

Niche of Time Jewelry is a staple business in our community that is known for its fine jewelry and unique custom pieces. Their staff is dedicated to educating themselves and truly being the experts when it comes to diamonds and gemstones in St. Joseph. They have a reputation of 70 years of high-quality, Old World […]

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SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
How Serious is a Monday Morning Coffee Date?

The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]

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From watching someone open the perfect gift to sneaking in an few extra cookies, December really shines.
Everything That Shines: What We Love This December

We know there’s a lot to do this time of year, and it can get hectic. But it’s also a bit of a glow-fest in December if you take a moment to enjoy it. It’s time to get rolling with a warm, glimmering vibe that celebrates everything that shines in December. Here are ten of […]

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Get more out of your social media channels with these small business marketing tips.
Small Business Marketing and the Value of Social Media

As a small business, it can be difficult to prioritize the many important components that play a role in developing your marketing strategy. While seeing more profits may be the end goal, your marketing needs to focus on key areas that affect your growth beginning with increasing brand awareness. You can utilize your social media […]

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One of the most common marketing myths is that you need to protect industry secrets.
5 Common Marketing Myths That Could Be Holding You Back

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

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