Marketing Musings
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Marketing is so powerful that it can turn a well-crafted campaign into a cultural phenomenon. It doesn’t happen very often, but when it does it is something that surpasses “going viral.” A prime example is Valentine’s Day, named after St. Valentine, a martyr celebrated by Christians for his stance about marriage that went against the […]
Read More… from Carefully Crafted Marketing Can Elevate Ideas and Brand Status
There is a portion of your brain, the olfactory bulb, that “lights up” when you encounter specific scents. It could be the smell of your long-lost grandmother’s favorite perfume or a musky scent that brings you back to your childhood basement, but regardless of the aroma or odor, there is an emotional response that some […]
Read More… from Taking Marketing to New Extremes: Is a Scented Billboard a Wise Move?
Oh, Google. How you love to mess with marketers. Just when everyone gets the hang of your algorithm, placing keywords with confidence, BAM! You throw in some changes and everyone is forced to rethink their digital marketing strategy. So, it’s possible that few people were surprised when Google announced that the plans to phase out […]
Read More… from So, the Cookie Isn’t Crumbling? Your Digital Marketing Update
August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot. In August, everyone is winding down; the trees that were vibrant in June have started to look tired […]
Read More… from Outsourcing: Why It’s Good for Your Budget, Great for Your Health
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing
Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]
Read More… from Let’s Talk About Outsourcing Your Small Business Marketing
The contestants and the judges on The Great British Baking Show make it look so easy. Pipe some macarons, they say. Add a chocolate collar to that cake. And make sure you’re combining some wacky flavors nobody has ever put together before, but guess what? They’re amazing. Watching too many hours of baking shows can […]
Read More… from Mix It Up: You May Not Be the Paul Hollywood of Marketing, After All
The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]
Read More… from SEO Strategies Achieve More Than Higher Rankings
Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]
Read More… from Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success