Lead Forensics

Marketing Musings

Despite the increase in online purchasing, many small business marketing plans don’t include SEO.
57% of Small Business Marketing Plans Don’t Include an SEO Strategy

Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]

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With millions of active users per day, use Facebook ads to gain traction.
Expand Your Reach With Facebook Ads

Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]

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Video marketing deepens relationships with the target audience.
Video Marketing Tips for Improved Engagement

We know most small businesses, like yours, are continually seeking out the best marketing tactics to connect with a target audience. Video marketing has proven to be a great asset to organizations looking for improved engagement, driving more traffic to your website and boosting sales. According to Cisco’s annual internet report, 82% of Internet traffic […]

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Lead generation campaigns benefit through the of quality video content.
Are You Utilizing YouTube as a Lead Generation Tool?

Marketers use YouTube for a variety of reasons, from educating the target audience to creating an image of authority, but this channel can also be a valuable lead generation tool. Focusing on Keywords Turning your YouTube videos into lead generation tools requires optimizing your content through using the right keywords. Did you know YouTube has […]

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Including a question button on your Instagram Stories is a great way to warm up leads.
4 Ways to Transform Your Instagram Lead Generation to Email Subscriptions

Despite its old age, email marketing remains one of the best ways to engage your audiences. When it’s paired with social media platforms like Instagram, it’s an even better tool for lead generation. For many companies, taking the leap to transition Instagram followers to email subscribers can seem formidable. How can you get casual followers […]

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Your lead generation efforts may get better results when your Instagram traffic is first filtered through a landing page.
3 Ways a Landing Page Improves Instagram Lead Generation

While an engaging Instagram presence may drive some traffic to your website, you may be able to multiply your lead generation by creating an Instagram landing page. A landing page ensures that visitors filtering into your website from social media know where to head next. Here are three tips that build conversions: The 5-Second Test: […]

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4 Tips for Cultivating Organic Lead Generation on Instagram

You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]

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Focus on content that speaks to your industry and see a spike in lead generation efforts.
Using LinkedIn Features to Promote Lead Generation

Lead generation is one of the greatest challenges businesses face. Turning quality leads into loyal, long-time clients is the goal in many marketing campaigns, and by taking a fresh look at how you use LinkedIn, you can gain ground on this endeavor. According to LinkedIn, 94% of B2B marketers rank its site as a go-to […]

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Lead generation strategies in pay-per-click advertising.
Boost Your Lead Generation and Capture More Valuable Targets With PPC

Pay-per-click (PPC) advertising comes at a cost, but it is proven to bring increased leads to your website. In fact, it’s estimated that people who click on an ad and come to your website are 50% more likely to make a purchase than those who arrive at your website through other means. If you want […]

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Extract information from your viewers by gating your video content with a contact form.
Are Videos a Part of Your Lead Generation Campaign?

If Not, It’s Time to Focus on Video Marketing We’ve been watching the trend for a few years now and it’s really starting to take off — video now accounts for the bulk of online traffic. It is also a key part of lead generation efforts for many organizations. If you’ve only dipped your toes […]

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