No matter which channels you use as a part of your marketing strategy, PPC ads play an important role. They are a fast-acting marketing tool to increase awareness about your brand and promote lead generation. PPC ads can also be measured and tracked to identify what is working and what is not.
Why So Many Companies Use PPC Ads
While your SEO strategy is a powerful “long game” strategy, PPC ads are prized for their ability to gain fast traction with immediate visibility. You’ll also see an uptick in traffic.
This increase in visibility and traffic has the positive side effect of enhanced brand awareness. And while the goal is to entice users to click on your ad, they only have to look at it to see your logo or branding.
You want your content visible to the most relevant audience. PPC ads help because you can target keywords relevant to what consumers are looking for, get specific with your demographics and geographic location and gather information about your target audience’s behavior.
You will know how successful your ads are by a review of your metrics, particularly click-through rates, cost per acquisition and conversion rates. Thanks to these metrics, you can learn from past campaigns and hone your approach.
Follow Your Goals
What are your conversion goals and how do you plan to track your conversions? There’s a high likelihood that PPC ads will help you regardless of your answer. In-app purchases, lead form submissions, email newsletter sign-ups, file downloads – you name it, you’ve got tools built into Google Ads that allow you full control in tracking conversions.
If you’ve struggled to gain visibility regarding dollars in and dollars out, you’ve also struggled to justify your marketing budget to your company leaders. Google Ads provides the visibility you need, clearly showing all the money going in and coming out of your campaigns.
Enlist Assistance
If you want to increase brand awareness and realize your goals faster, bring in SJC Marketing to help. We have clients in many industries who rely on our knowledge to create PPC ads that make a difference. Contact us and let’s talk.