Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently.
Mobile Friendly
When users go online today, it’s often through their mobile devices. According to data from Semrush, websites get 313% more visits from mobile devices than from desktop computers. If your site isn’t mobile-friendly, you’re losing out on a lot of potential business.
Even for companies that have optimized their site for mobile, it’s still recommended to revisit the design of the site and its functionality frequently. Consumers are quick to click off a site that is not easy to use, so staying on top of yours means ensuring its functionality, because perfection is now the norm in regard to user expectations.
Design Upgrades
It is amazing how fast design trends change from one year to the next. Consumers are quick to judge a book by its cover, which means when they stumble upon a website that is clearly past its prime, they may be quick to turn to a competitor.
While it can be difficult to stay on top of best practices in design, it’s a crucial part of your website and something developers are constantly monitoring. But the design’s aesthetic components will matter little if the site is clunky and hard to use. Top designers will put as much energy into the functionality of the site.
Content Updates
What message does your website convey to visitors? Is that message still relevant? For your visitors to be motivated to progress in the buy cycle or to make a purchase, they need to be influenced. Your content needs to be fine-tuned and updated often, especially as your products and services evolve.
Your customers are also constantly changing, which means your content should reflect their preferences. Don’t run the risk of becoming stagnant – adjust your content frequently and ensure that it is relevant and persuasive.
Outsource Website Design
Constantly feeding new content to your website will help you in your efforts to be a valuable source to your target audience, but you also need a professional developer working on your behalf so your site not only looks flawless, but will also perform exceptionally.
That’s what we bring to the table at SJC Marketing. We will develop a strategy and build a website that will engage your target audience. Contact us and let’s get started.