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The holidays are here! The season may fill you with dread as you stare down a long shopping and baking list. Or they may be so packed with parties and outings that you can’t help but feel that things are magical and cozy. The holidays can be so busy that it’s hard to buckle down […]
You’ve got that itch. Your logo seems irrelevant and out of date. Your performance is sliding and you’re sure it has to do with your messaging. Your competitors, meanwhile, seem so current and in touch with their audiences. Is it time for a rebrand? How can you tell if you have legitimate reasons to pursue […]
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Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
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Your company’s website is the first impression a potential customer has of your organization and where they’ll begin to understand who you are as a brand. And while it’s crucial to put plenty of planning into building your website, it’s equally as important to update it frequently. Mobile Friendly When users go online today, it’s […]
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
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Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]
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Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]
With more than 200 household brands under its company logo, Kraft Heinz is a powerhouse in charge of establishing when and how a rebrand will happen. Recently, Kraft Heinz decided to rebrand one of its most famous products when it gave Jell-O a new logo and look. Rebranding is an important process that can better […]
It’s easy to take for granted the images that splash across publications, websites and ads. When you partner with a professional photographer to capture images for your content, you will increase engagement from consumers. That’s because a professional photographer knows how to do so much more than take a picture. Why is hiring a professional […]
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