Marketing Musings

Santa is the ultimate example of great marketing. He’s definitely penetrated the market.
What You Can Learn About Marketing From…Santa?

When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]

Read More… from What You Can Learn About Marketing From…Santa?

Whether you’re a business or an individual trying to build an online presence, personal branding is critical.
Building a Presence Through Personal Branding…like Napoleon

Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]

Read More… from Building a Presence Through Personal Branding…like Napoleon

Professional photography is more than just equipment; it’s the expertise to capture your brand message in an image.
Why Professional Photography Is Worth It

You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]

Read More… from Why Professional Photography Is Worth It

They Want to Hear Your Story

Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]

Read More… from They Want to Hear Your Story

SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With RC’s Lunch Car

There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]

Read More… from Monday Morning Coffee With RC’s Lunch Car

It can be easy to position a personal cause as a rebrand. Don’t lose touch with your audience’s views.
Did the Recent M&Ms Rebrand Make You Question When a Rebrand Is the Right Decision?

Recently, Mars, Incorporated decided to roll out a rebrand for M&Ms in an effort to reposition the company to promote inclusion and global belonging. What most people heard, though, was that the green M&M was no longer going to wink at them in her knee-high boots. The news was suddenly filled with the M&M rebrand, […]

Read More… from Did the Recent M&Ms Rebrand Make You Question When a Rebrand Is the Right Decision?

Content marketing builds brand awareness, which leads to improved consumer trust.
Boost Brand Awareness With Your Content Marketing

Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]

Read More… from Boost Brand Awareness With Your Content Marketing

Your color scheme for your logo and design say a lot about your brand and about you.
What Your Favorite Color Says About You

It’s probably been a few years, or even a few decades since someone asked you what your favorite color is. It’s usually a childhood playground topic, left alone once you enter the realm of deserted island games where book and movie preferences seem to sum up your personality in a more satisfying way. Or do […]

Read More… from What Your Favorite Color Says About You

Using social media and YouTube is a go-to strategy for a strong video marketing strategy.
Create Valuable Content for Higher Returns With Video Marketing

It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]

Read More… from Create Valuable Content for Higher Returns With Video Marketing

Effective graphic design keeps the audience in mind, with colors and lines that are attractive to them.
How Do You Capture Your Brand Messaging Effectively With Graphic Design?

Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]

Read More… from How Do You Capture Your Brand Messaging Effectively With Graphic Design?

Previous Next
Close
Test Caption
Test Description goes like this