Lead Forensics

Marketing Musings

Taking on a rebrand doesn’t have to be stressful if you’re working with the right marketing team.
Mastering a Successful Rebrand

With more than 200 household brands under its company logo, Kraft Heinz is a powerhouse in charge of establishing when and how a rebrand will happen. Recently, Kraft Heinz decided to rebrand one of its most famous products when it gave Jell-O a new logo and look. Rebranding is an important process that can better […]

Read More… from Mastering a Successful Rebrand

A professional photographer adds value to your content through captivating imagery that tells your story.
Do You Need a Professional Photographer to Help Your Brand Shine?

It’s easy to take for granted the images that splash across publications, websites and ads. When you partner with a professional photographer to capture images for your content, you will increase engagement from consumers. That’s because a professional photographer knows how to do so much more than take a picture. Why is hiring a professional […]

Read More… from Do You Need a Professional Photographer to Help Your Brand Shine?

Pull in more consumers and attract employees with a brand story that captivates them.
The Importance of Telling Your Brand Story

There was a time when company culture was only a catchphrase, but today, job applicants are on the hunt for a company culture they want to be part of. Consumers are also looking for brands they can align with – brands that display a company culture that fits their values. If you’re looking to fill […]

Read More… from The Importance of Telling Your Brand Story

From staying consistent with your branding to reaching out to a new audience, try these marketing strategy tips in 2023.
Marketing Strategy Lessons Learned From the Barbie Movie

Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]

Read More… from Marketing Strategy Lessons Learned From the Barbie Movie

A rebrand often occurs because of a change in vision, product line or ownership.
Is it Time for a Rebrand? Let’s Talk

It can be fun to think about a rebrand: fresh colors, a new logo and a lot of excitement around sharing the news. Jumping into a rebrand process without fully thinking through it is a lot like having a wedding because you want a wedding, but you didn’t realize you were also getting a marriage. […]

Read More… from Is it Time for a Rebrand? Let’s Talk

Santa is the ultimate example of great marketing. He’s definitely penetrated the market.
What You Can Learn About Marketing From…Santa?

When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]

Read More… from What You Can Learn About Marketing From…Santa?

Whether you’re a business or an individual trying to build an online presence, personal branding is critical.
Building a Presence Through Personal Branding…like Napoleon

Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]

Read More… from Building a Presence Through Personal Branding…like Napoleon

Professional photography is more than just equipment; it’s the expertise to capture your brand message in an image.
Why Professional Photography Is Worth It

You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]

Read More… from Why Professional Photography Is Worth It

They Want to Hear Your Story

Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]

Read More… from They Want to Hear Your Story

SJC Marketing shares one of their favorite places to grab a delicious drink on date night.
Monday Morning Coffee With RC’s Lunch Car

There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]

Read More… from Monday Morning Coffee With RC’s Lunch Car

Previous Next
Close
Test Caption
Test Description goes like this