Marketing Musings

Small business marketing is all about branding. At every touchpoint, your customer should see who you are.
Branding Is the Foundation For Your Small Business Marketing

If you thought branding was just choosing a logo and a color scheme for your company, you’re not alone. A lot of small business owners miss the value of comprehensive branding. Your small business marketing plan should start with an in-depth discussion of who you are, what you value and what sets you apart from […]

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Not every company rebranding is a growth strategy; sometimes you may not have a choice.
Company Rebranding: Should You Go Through With It?

Company rebranding is sometimes a decision that’s made for you. Maybe you realize you have the same name as a growing pooper-scooper company, or a celebrity with the same name does something so scandalous that your company may suffer the residual public disgrace. Those are maybe the easier decisions. It’s a little trickier when you […]

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Few companies are prepared for a crisis that involves their reputation. Be prepared for a brand image restoration.
How to Restore Your Brand Image After a Crisis

Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]

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A company rebranding can give your business new life, or it can tank your identity in obscurity.
Are You Thinking About a Company Rebrand?

There are a lot of great reasons to rebrand. But there are some questions you need to ask yourself before you decide whether it is right for your company. It is also important to understand everything that is involved with a company rebrand before you begin. With this quick guide, you can get a clear […]

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When crafting your brand story, strive to inspire.
Hitting the Sweet Spot With Your Brand Story

As a business, it is important for you to get the target audience acquainted with your brand, but first, you have to know who you are as a brand. Then, you have to identify your target market and where they spend time trying to find information about products. Perhaps the most challenging part is telling […]

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A company rebrand is often more complex than anticipated, with layers of changes and decisions to work through.
5 Things to Know Before Your Company Rebrand

Maybe you’ve been thinking about a company rebrand. You’re tired of your logo, your recent acquisition has changed the core focus of your business or you’ve noticed that your color scheme no longer fits who you are as an organization. Before you start a company rebrand here are a few things you need to know: […]

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A company rebrand isn’t just about reviving your look; it’s ultimately about growing your business.
Time to Shake Things Up? Pursuing a Company Rebrand

Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]

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Even if you hear a few complaints about your company rebranding, sometimes you have to just ride out the storm.
Common Pitfalls of a Company Rebranding

Maybe you started your company when you only had enough cash to ask an artistic friend to sketch a logo. It may be that you have a great logo, but your color scheme has become dated or you have changed your name. You’ve decided it’s time for a company rebranding. A rebrand can require a […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things to Help Your Brand Stand Out

When Jonathan and Nancy hunker down in the Byers’ house (we’re talking Stranger Things if you didn’t know), wielding a gun and nail-studded bat, it’s hard to derive any comfort from watching them set the bear trap. It looks incredibly risky, right? Of course, they didn’t know that Steve was going to show up and […]

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Brand design must be consistent, even down to social media posts and slideshow presentations.
Why Your CEO Should Care About Brand Design

It’s hard to imagine your company rolling out a new logo without consulting with the C-suite. You’d never move forward with a completely new web design without getting buy-in from the board. So, why is it that the interest in brand design sometimes doesn’t go much further? Your brand design requires consistency, from your logo […]

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