Marketing Musings
What We Write
When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]
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Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
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You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]
Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]
There is a new lunch place in town. RC’s Lunch Car has opened in downtown St. Joseph at 505 Francis Street. They specialize in casual, completely from-scratch cuisine. They believe authentic foods always taste better. And when they say from scratch, they aren’t messing around: absolutely no frozen foods, with whole, fresh ingredients in every […]
Recently, Mars, Incorporated decided to roll out a rebrand for M&Ms in an effort to reposition the company to promote inclusion and global belonging. What most people heard, though, was that the green M&M was no longer going to wink at them in her knee-high boots. The news was suddenly filled with the M&M rebrand, […]
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Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]
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It’s probably been a few years, or even a few decades since someone asked you what your favorite color is. It’s usually a childhood playground topic, left alone once you enter the realm of deserted island games where book and movie preferences seem to sum up your personality in a more satisfying way. Or do […]
It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]
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Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]
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