In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out.
Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or logos in the minds of consumers. While small businesses may not achieve that level of distinction, there is a level of brand awareness that can be achieved within your target audience, one that will help to establish trust and loyalty.
Image and Awareness
Companies that have nailed their brand awareness have been successful in establishing an image that has become synonymous with the company name. From the colors they use to the type of logo, it all combines to resonate with customers. But brand awareness goes beyond slogans, font type, logos and colors. Consistency in the content you distribute, in a variety of formats including white papers, case studies, blog posts and social media posts, works to build a brand’s image.
Companies that have built up their brand awareness have identified their unique selling proposition and know what sets them apart from others in their market, and then they communicate that to the target audience through a variety of avenues.
Sharing Content
What unique services do you offer your target audience? Another way of approaching this topic is to ask, “What problems are you solving for your customers?” These are stories that should be shared through all available means, most notably your social media.
Creating an improved brand awareness must include content that is informative and engaging. Share your brand’s personality through your posts and be ready to post interesting infographics and other visual content that shines a light on topics that matter to your audience.
Delivering high-quality products and services is another important aspect of brand awareness, as we know consumers are far more likely to share a bad experience with people than a good one.
Getting the word out about your company takes a strategic effort. At SJC Marketing, we’re experts at increasing brand awareness for our clients. From developing branding strategies from the ground up to building marketing campaigns based on high-quality content, let us assist you with all your marketing needs. Contact us and let’s talk about putting your brand in front of more potential customers.