The quality of your landing page says a lot about how much engagement you’re going to get from consumers. The goal for your landing page will focus on visitors coming to your site and how you can lead them to take a series of actions that lead to a conversion. Your landing page serves as the tool through which you can promote products, grow your subscriber list and capture data. (Take a look at our website checklist landing page to see what we are talking about.)
If your landing page design is going to help you meet lead generation goals, here are a few key things to focus on:
Make It Responsive
Good user experience doesn’t derive from an unresponsive design. More and more, consumers utilize their mobile device, which means your design has to be just as responsive on a small screen as it is on a large monitor. Troubleshoot your design and make it as mobile-friendly and responsive as possible.
Keep It Simple
Don’t bombard your visitors with too much visual information. You want them to focus on what’s important and what will lead them to take the next step, which is why you need to promote the most important products and keep your design simple.
There is no shortage of psychology going on with a well-designed landing page. You’re trying to influence how visitors feel and act, and color has an impact on that. What works for some visitors will not work for others, so make sure you’ve studied your target audience and choose the colors that will move them.
Use Stimulating Media
Images and video are excellent motivators. You’ll attract more people with the right media, but you’ll also help to gain their trust. The trust aspect is important, particularly if you’re trying to give your target audience a decent representation of what your product is, how it works and why it is of value to them.
Once you’ve built a great landing page, don’t forget to test it often and update it. Having a static design can be a turn-off to return customers. That doesn’t mean you fix something that isn’t broken, it’s more about keeping the information fresh and up-to-date.
Want more tips on designing an impressive landing page? Contact us at SJC Marketing. We will work hand-in-hand with you to bolster your brand and build your lead list.