Marketing Musings

When searching “logo design near me,” you may come across designers that want to rush you into a new logo.
Let’s Talk About Your Brand’s Logo Design

Whether you’re embarking on a new business venture, or you’re giving an existing company a new look, thinking about a new logo design is an exciting part of the process. Like Maverick is known by his aviator sunglasses, or Cindy Crawford her classic beauty mark, you know that with the right logo design, you can […]

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A successful marketing strategy always includes a clear understanding of what makes your business unique.
4 Key Elements for a Successful Marketing Strategy

You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an effective strategy? Marketing strategies certainly can have an open-ended feel to them. After all, you can always do more, but you also have other things to […]

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Monday Morning Coffee
Pumpkin-Spiced Monday Morning Coffee, and All the Other Things We’re Grateful For

As you prepare for Thanksgiving, you’ve probably hit on all the obvious gratitude subjects: family, friends and hopefully good health and a few extra perks. You may have even been pre-grateful for your upcoming turkey and pie. Now that all those great things are covered, it’s time to stop and ponder a few things in […]

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Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.
How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

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You won’t overhaul your marketing strategy every month, but you’ll review your metrics continuously.
How Often Should You Revise and Refine Your Marketing Strategy?

A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]

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Monday Morning Coffee
Monday Morning Coffee With Shirtabulous

When your Girl Scouts troop wants a uniform look, but without the uniform; when your daughter wants a memorable birthday party with nine of her closest friends; when you want a shirt to cheer on your kids’ team, but you want something a little more special, it’s time to visit Shirtabulous. Melanie Houser and Jaime […]

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A good B2B website design takes into account elements such as user flow and navigation.
Don’t Fall Victim to Poor B2B Website Design

You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty good, and your startup budget is tight. You think, why not? We’ll tell you several reasons why not, and they all have to do with pitfalls […]

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What not to do in your marketing strategy? Failing to identify your target market.
How to Not Succeed With Your Marketing Strategy

You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]

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Monday Morning Coffee
Savor Your Monday Morning Coffee and Let’s Talk About 2020

Since the inception of SJC Marketing in 2005, strategy has been the cornerstone of our values. We firmly believe that deploying a strategy and measuring results is the key to getting the best return on investment (ROI) from your marketing efforts. As we approach the year 2020 (yeah, it doesn’t feel real to us either…), […]

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Real estate drone photography gives buyers an unprecedented comprehensive view of prospective properties.
4 Reasons to Invest in Real Estate Drone Photography

It’s a great time to be a realtor. Interest rates remain low, and while the summer rush has passed, homes are still selling for good prices. As in any business, real estate is about gaining a competitive edge, and many realtors are finding that real estate drone photography provides that edge. Drones are fun to […]

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