Marketing Musings
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Everyone has their favorite coffee spot in town, and as we all know, there are a LOT of choices. With a handful of Team SJC folks residing in Kansas City, we asked around about the KC areas favorite coffee. One name kept coming up and if you ask our web developer, Brian Juhl, you will […]
Read More… from Enjoying Some of the Best Monday Morning Coffee Around With PT’s Coffee
If your Google Ads conversions are just a bit short of amazing, if your return on investment is far below your goal and if you’re noticing that it’s a weak spot in your marketing strategy, it may be due to one of these common missteps: Lack of Keyword Intent Depth: Google Ads is a little […]
Read More… from Common Mistakes Affecting Your Google Ads Conversions
If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]
Read More… from Strange Things Could Happen if You Look at Your Marketing Strategy in a New Way
The big talk around our office lately is the latest season of the hit show Stranger Things. Don’t worry we won’t let out any secrets if you haven’t watched all the newest episodes yet! If you don’t know much about the show, it is created with a focus on 1980s nostalgia and includes a supernatural […]
Read More… from A Bit of Nostalgia to Sweeten Your Monday Morning Coffee
Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]
Read More… from 3 Trends to Include in Your Content Marketing Strategy
Picture the SJC Marketing logo in classic Stephen King-style font. Give all the marketing specialists big hair and surround them with wood-paneled walls. Place a marketing strategy in front of each one with one, and only one action item: television advertising. If you’ve been watching Stranger Things the last couple of years, you know the […]
Read More… from SJC Things With a Little Marketing From the ’80s
No, we aren’t changing our business name from SJC Marketing. Gotcha! But our newest team member, Executive Assistant, Hannah Van Cleave, recently changed her last name because she got married! So the now, Hannah Johnson, has been with our team since mid-May and she’s been a great addition to the team. Hannah graduated from Missouri […]
Video marketing comes in many forms, from testimonials to tutorials, interviews to ads. The use of video has shown to vastly improve traffic and lead generation, which is why video marketing is no longer just a piece of your overall marketing plan – it’s become a focal point of it for many organizations. According to […]
In Richard Dawkins’ 1976 book, The Selfish Gene, he coined a term for how cultural information spreads – “meme.” And while memes today have taken on a new form, it has become a tool for delivering a message. For social media marketing professionals, memes are a go-to mechanism for conveying information in a concise, quick […]
Read More… from Why Use Memes in Your Social Media Marketing?
Are you one of those people that freezes up when people give you a compliment? Maybe you find it necessary to share how little you paid for the skirt someone just admired. Instead of simply saying, “thank you,” you might start mumbling about your leave-in conditioner when someone says your hair looks nice. It’s so […]
Read More… from Enjoy Your Monday Morning Coffee and Let’s Talk About How Great You Are