Marketing Musings

We love digging into the numbers for all the answers!
Google Analytics: How You Define Fun

If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]

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You might be making one of these key mistakes, creating lackluster Google Ads conversions.
Common Mistakes Affecting Your Google Ads Conversions

If your Google Ads conversions are just a bit short of amazing, if your return on investment is far below your goal and if you’re noticing that it’s a weak spot in your marketing strategy, it may be due to one of these common missteps: Lack of Keyword Intent Depth: Google Ads is a little […]

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Google Analytics
What Are You Thankful for This Year? We Say Google Analytics!

This year, when everyone’s going around the table, sharing what they’re thankful for, you’ll probably hear the old stand-bys: family, friends and good health. Take the leap, be a little different (and out yourself as a pretty legitimate nerd) and say what you’re really thankful for: Google Analytics. Just between you and the stuffing, take […]

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Compare your click through rate to the average for your industry to see how you stack up.
Click Through Rate is Our Word of the Week

There are a few key performance indicators (KPIs) that help tell a story of where your company is compared to your goals, but in the digital marketing age, click through rate is one of the biggest. No matter what industry you’re in, your click through rate is an effective metric for determining how effective your […]

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Test these three areas in Google Analytics if you see a sudden drop in your website traffic.
Tracking Changes in Website Traffic on Google Analytics

A Drop in Website Traffic Means Your Strategy May Need Adjusted If you’re carefully tracking website traffic as every good marketer does, you notice when there’s a swift and significant drop-off. It’s important not to panic; it’s not likely a sign that your business is tanking. More than likely, you simply need to make an […]

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Dive deeper into how your audience interacts with you through Google Analytics tools.
Google Analytics: Why Digging Deep Improves Content

A Direct Approach to an Improved Marketing Strategy Are you looking for fresh content ideas to assist you in your outreach? Content marketers are increasingly tapping into Google Analytics to find a new direction where more consumers can become aware of their brand. Google Analytics can help you understand your customers, and that’s step number […]

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Why Google Analytics is important for your marketing strategy in 2019.
The Crazy Important Details of Google Analytics

Prioritizing the Right Google Analytics Metrics If the thought of sifting through the lost sock bin at home seems fun or if you suddenly relish the thought of prepping the paperwork for your tax return, you may love the thought of digging through your data on Google Analytics. But we’re guessing Google Analytics isn’t at […]

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