Lead Forensics

Marketing Musings

We love digging into the numbers for all the answers!
Google Analytics: How You Define Fun

If you’re the kind of person that gets sort of jazzed to pull out the vacuum attachments, if you get a little thrill as the W-2’s start appearing in your mailbox in January, if you can’t resist a little dance when it’s time to untangle Christmas lights or clean out your gutters, just wait until […]

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You might be making one of these key mistakes, creating lackluster Google Ads conversions.
Common Mistakes Affecting Your Google Ads Conversions

If your Google Ads conversions are just a bit short of amazing, if your return on investment is far below your goal and if you’re noticing that it’s a weak spot in your marketing strategy, it may be due to one of these common missteps: Lack of Keyword Intent Depth: Google Ads is a little […]

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