Lead Forensics

Marketing Musings

Make sure your marketing efforts hit their mark and produce ROI with a well-developed strategy.
A Marketing Strategy That Hits the Bullseye, Every Time

Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee: Your Itch May Be More Than a Need for Caffeine

Your head is about to get itchy. Really itchy. That’s because you’re about to discuss something over Monday Morning Coffee that nobody … I mean, NOBODY, wants to talk about. It’s head lice. The fear of moms everywhere, this little parasite can turn a house upside-down like nothing else, except maybe a mouse infestation … […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Stranger Things: They’re Not so Strange for a Marketing Strategy

If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]

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Good Kansas City design communicates that your brand is professional and competent, as well as authentic.
Why You Should Become a Designer Brand

You may have never thought of yourself as a designer brand. After all, you might be selling something like legal services or maybe you specialize in commercial painting. Don’t make the mistake of thinking that design specialists exist only for jeans and handbags. Design is a critical part of every brand. And, you may as […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With the Ag Expo Center Harvest Celebration

What says fall more than bluegrass music, warm cobbler and lively conversation at a historic landmark? Not much, really. Soon the Ag Expo Center board and leadership – a nonprofit initiative to build a state-of-the-art arena, concert venue and classroom space on a multi-acre site near St. Joseph, Mo. – will bring all these elements […]

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Keeping a watchful eye on how ads perform can inform the way you budget for Facebook ads.
3 Approaches for More Successful Facebook Ads

Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
Strange Things to Help Your Brand Stand Out

When Jonathan and Nancy hunker down in the Byers’ house (we’re talking Stranger Things if you didn’t know), wielding a gun and nail-studded bat, it’s hard to derive any comfort from watching them set the bear trap. It looks incredibly risky, right? Of course, they didn’t know that Steve was going to show up and […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With CarePoint Christian Counseling

Marketing is all about making connections, and every company knows that pursuing connections with customers is at the heart of meaningful revenue growth. But what if your core business focus was encouraging connection at a deeper level, one that tries to get at the heart of where pain and sorrow originate? Whoa, you may be […]

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You’ll still see the likes your Instagram marketing is creating, but you won’t see those of others.
How Hidden Likes Might Change Up Your Instagram Marketing Campaign

Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]

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From Stranger Things to SJC Things, SJC Marketing draws marketing strategy inspiration from the hit show.
5 Marketing Lessons From Stranger Things (Actually, These Ideas Aren’t So …. Strange)

If you’ve stayed up too late or neglected some responsibilities to see what happens to the beloved cast of Stranger Things, you’re not alone. The Netflix series has swept the country with its awesome 80s nostalgia and likeable, yet slightly scary, mix of character development and plot twists. In this SJC blog, we take a […]

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