SJC BLOG


Why You Should Become a Designer Brand


You may have never thought of yourself as a designer brand. After all, you might be selling something like legal services or maybe you specialize in commercial painting. Don’t make the mistake of thinking that design specialists exist only for jeans and handbags. Design is a critical part of every brand. And, you may as well know: your brand has been designed; it’s just a matter of whether it’s working for your brand.

Design isn’t just about the colors in your logo or the packaging for your product. These are definitely parts of your design, but it’s bigger than that. Much bigger.

Your design includes not only how a product or service looks or feels, but also how it works. There are three basic elements:

  • Visceral, which asks what kind of impression your design is making
  • Behavioral, which determines whether the design is creating a pleasurable experience
  • Reflective, a sense of the meaning and message behind the design

Many companies rush to the third element of design, because it’s fun to create a logo that represents bigger themes and values in a single glance. But an effective design team will help you achieve all three aspects of design for a consistent and cohesive strategy.

If that sounds a bit daunting, here’s some good motivation to dig in: there’s a 32% higher average revenue growth among companies that prioritize design, and a 56% higher shareholder return for companies that invest in design.

There are a few things you should know about choosing an area Kansas City design team. A good specialist will include some key elements in their strategy:

Measurement: Be sure to determine what your goals are for your design process, and then adjust your strategy depending on the performance.

Buy-In: There are no silos in design; the responsibilities for design should be spread across departments and vertically across the organization.

Continual Improvement: You’re never checking off design. You need to continue to make improvements and look for new ways to use your design.

Focus: Your design isn’t about just looking attractive. It answers the needs of consumers and makes an emotional connection with them.

If you’re still trying to figure out the visual elements of your brand, as well as the design of your product or service, sign on with an area Kansas City design team that not only knows how to get the job done, but have a lot of fun doing it.