Video marketing comes in many forms, from testimonials to tutorials, interviews to ads. The use of video has shown to vastly improve traffic and lead generation, which is why video marketing is no longer just a piece of your overall marketing plan – it’s become a focal point of it for many organizations.
According to the Aberdeen Group, video marketers can get 66% more qualified leads every year and achieve a 54% increase in brand awareness. If video isn’t a key piece of your marketing strategy here are some things you need to take a look at:
Addressing the Bounce Rate
Bounce rates can be high for a number of reasons, including everything from too much text to garish colors to slow performance. When you include video “above the fold,” the eye goes instantly to it. Your video on your landing page can lower your bounce rate as visitors stick around to learn more about your brand.
Most organizations are trying to come off as unique and show how they stand out among their competitors. This is actually a directive in many marketing strategies, but to truly prove that you have value can be challenging.
One solid way to solve this challenge is to use video testimonials. When you have impressed a client, reach out to them to talk about the before and after situation on video. Consumers, whether they’re B2C or B2B, are highly swayed by actual people who have something good to say about a particular product or service that they might be interested in.
Boost Social Media Traffic
Did you know that almost a third of the time people spend online today is spent watching videos? Almost 82% of Twitter users watch video, according to the platform. It’s proof that video, especially in your social media posts, can be affective and impactful.
You can catch the eye of any of your Instagram, Twitter, Facebook or YouTube followers with a video tailor made for a specific audience. You can focus on a range of topics, from what sets you apart from your competitors to product demos to how-to videos.
Producing impactful videos and planning the schedule around when they should be released and on what platform can be intimidating. At SJC Marketing, we help our clients with video that gets them to their goals faster than doing it alone. Our team is ready to assist you with your video marketing campaign, so contact us and let’s get started.