Marketing Musings

A great video marketing strategy can help you increase customer engagement with your brand.
5 Formats That Could Play a Key Part in Your Video Marketing Strategy

Creating an effective video strategy begins with a simple guideline if you are just starting out: don’t overthink it. What sounds overwhelming doesn’t have to be, and you can get started with some easy ideas that can be valuable for engaging with your audience. Here are five formats that could be a valuable part of […]

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Video marketing is simple to implement, especially when you have a few easy guidelines for each type of video.
Your How-To Guide for 5 of the Best Techniques in Video Marketing

Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]

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Your video marketing should include a plan for SEO and some fresh ideas like the ones listed here.
Let’s Talk About Video Marketing For Lead Generation

In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]

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Videos for social media should be built around a compelling story.
Cater to the Needs of Your Audience With Videos for Social Media

Creating engaging visuals for social media posts has been a go-to tactic for generating more interest in your brand, but have you considered going live?  Videos for social media are increasingly focused on live content and the benefits can be key for your company. If you’ve been creating 15-second videos and want to extend that […]

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Getting started with video for business marketing requires very little investment or equipment.
5 Reasons to Try Videos for Business Marketing

You feel an urge to duck and hide every time your aunt pulls out her Polaroid, and you cringe at the sound of your recorded voice. You’re not exactly a ham, but don’t let that stop you from trying videos for business marketing. The qualities that make you avoid the spotlight may be exactly what […]

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Connecting with audiences in a pandemic means lots of visual marketing. Learn what’s trending for 2020.
Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020

As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]

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Creating B2B marketing content is easier with an objective third-party’s assistance.
B2B Marketing in the Age of Video

Few will argue with the power of video in B2B marketing today. That doesn’t mean creating captivating video is easy – it takes skill and focus on specific key areas, including your value as a brand and your knowledge of your target audiences’ needs. Ultimately, the end goal is to see a return on your […]

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Creating videos for social media doesn’t require expensive equipment; a smartphone will do great to start.
3 Things You Should Know About Creating Videos for Social Media

If you haven’t jumped in on the video trend on your social platforms, the time is now because this is one trend that is only growing as a key part of marketing growth for companies across industries. Or maybe creating videos for social media is part of your strategy, but you’re not sure if there […]

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Monday Morning Coffee
Savor Your Monday Morning Coffee and Let’s Talk About 2020

Since the inception of SJC Marketing in 2005, strategy has been the cornerstone of our values. We firmly believe that deploying a strategy and measuring results is the key to getting the best return on investment (ROI) from your marketing efforts. As we approach the year 2020 (yeah, it doesn’t feel real to us either…), […]

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Taking the right steps in video marketing can put positive attention on your brand.
Proving Your Value One Video at a Time

Video marketing comes in many forms, from testimonials to tutorials, interviews to ads. The use of video has shown to vastly improve traffic and lead generation, which is why video marketing is no longer just a piece of your overall marketing plan – it’s become a focal point of it for many organizations. According to […]

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