Marketing Musings

Your web design can positively impact your bounce rate with improved load speeds and good use of white space.
3 Ways to Improve Bounce Rates With Web Design

If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design. It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be […]

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Common website design issues like slow-loading pages and poor use of white space can turn away visitors.
Common Mistakes in Website Design That Turn Visitors Away

If you’re having great success getting visitors to your website, but then see a breakdown when it comes to conversion rates, it may be about your website design. Websites have come a long way, even in the last few years. It’s no longer enough to provide an online commerce site for customers; your website design […]

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Website design mishaps on DIY sites include slow loading times and a lack of mobile optimization.
Why You’ll Pay More in the Long Run With DIY Website Design

When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]

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B2B web design often presents too much information to the visitor at once. Find out how to inform your visitors at their pace.
With B2B Web Design Simple Is Best

You’ve decided it’s time to invest in your B2B web design with a new look and feel to match the direction of your company. For many business owners, determining what to include on a web page can be a maze of decisions and prioritizing, and to alleviate the pressure, it’s easy to just throw everything […]

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Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important In Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

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Seek out web design services from experts for improved performance.
The Value of Outsourced Web Design Services

A company’s website says a lot about the company’s personality, its culture and the value it brings to those who require its services/products. It is exceedingly easy to lose out on business simply by putting out the wrong message or by having a clunky website design. Outsourced web design services can help you avoid these […]

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Developing the right content is a crucial component in B2B website design.
B2B Website Design Elements With Proven Results

By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]

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A landing page should be simple and include a clear call to action displayed in full view.
Do You Know What Your Landing Page Needs?

When a visitor to your website via social media or a search page arrives at your product page, they are likely to turn away without making a purchase. They simply aren’t ready. A good landing page eases the entry to your website and tells them what next step to take. Findings by Monetate show that […]

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SJC's president and CEO, Susan Campbell, spearheads creative efforts and solid marketing strategies with her experience.
Why Custom Website Design Is Worth It

It’s time for a website redesign, and your team is contemplating whether you should simply knock out the project quickly with an inexpensive template, or go all out with a custom website design. When you look only at time and money, the easy choice is a template. But you need to look deeper. There are […]

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Many companies opt to pay for a custom web design in order to gain better security, cleaner code and a better ROI.
What Smart Companies Know About Custom Web Design

Custom web design: out of the question, right? Your small business could never afford that, and for what you need to do, a website template will serve your needs. It’s not even something you’re willing to consider. Unless …what if you found out that a custom web design might be a better investment in the […]

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