Marketing Musings
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It’s July, and the combination of warm weather, a relaxed schedule and longer days all fuel the good vibes of summertime. But what about your website design? Is it giving off the right kind of vibes, or is it setting a chill on the customer experience? Your website design should begin and end with the […]
Web design is sort of like fashion. You think it’s great, and it’s almost impossible for you to see that it’s not great, even though everyone who sees it knows you’ve missed the mark. There are some obvious things you’ll catch and repair right away because they’re obvious, like 404 error messages or a photo […]
Your website is so much more than a place to showcase your products, publish your blog and introduce your team. If you aren’t using B2B web design to create a marketing hub for your brand, you’re missing opportunities to effortlessly and seamlessly convert visitors into leads. If it’s been at least three years since you’ve […]
If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design. It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be […]
If you’re having great success getting visitors to your website, but then see a breakdown when it comes to conversion rates, it may be about your website design. Websites have come a long way, even in the last few years. It’s no longer enough to provide an online commerce site for customers; your website design […]
When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]
You’ve decided it’s time to invest in your B2B web design with a new look and feel to match the direction of your company. For many business owners, determining what to include on a web page can be a maze of decisions and prioritizing, and to alleviate the pressure, it’s easy to just throw everything […]
People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]
A company’s website says a lot about the company’s personality, its culture and the value it brings to those who require its services/products. It is exceedingly easy to lose out on business simply by putting out the wrong message or by having a clunky website design. Outsourced web design services can help you avoid these […]
By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]