Marketing Musings

Your business's website design should create good vibes, not set a chill on the customer experience.
Good, Good, Good Website Vibes

It’s July, and the combination of warm weather, a relaxed schedule and longer days all fuel the good vibes of summertime. But what about your website design? Is it giving off the right kind of vibes, or is it setting a chill on the customer experience? Your website design should begin and end with the […]

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Use these mobile optimization steps to ensure you’re serving your audience and ranking well on search engines.
Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]

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marketing strategy
Are You Missing This Important Piece in Your 2018 Marketing Strategy?

Personalization Is Key to Marketing Success in 2018 You know that personalization is important in your marketing strategy, but knowing it’s important and knowing how to do it are two distinctly different things. For instance, adding a name to a form letter or email might have counted as personalization a few years ago, but not […]

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Here’s Our Thoughts on Amazon Alexa Stealing the Spotlight at the Consumer Electronics Show

How Will the E-Commerce Giant’s New Tech Affect Marketing? At the 2017 Consumer Electronics Show, one product made quite a splash and stirred up a lot of questions about the future of marketing. The Amazon Alexa, a voice-command system that’s behind the Echo, has been made available for powering other products. Use of Alexa is […]

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Skeptics and the Mobile User Experience

Computer users are going less and less to their desktops and laptops, preferring instead to go to their mobile devices to absorb online material. Researchers at the Penn State Media Effects Research Laboratory have found that mobile users are a wise group and are very unlikely to get any value out of flashy banner ads […]

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Make a Great Mobile User Experience

There is this great push for providing an excellent mobile user experience. However, these experiences are falling flat, to be quite honest. According to Elizabeth Rosenzweig, the principal usability consultant at Bentley University, part of this is due to the mobile user experience not being entirely through a mobile device. She expressed that it is […]

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