Lead Forensics

3 Ways to Improve Bounce Rates With Web Design

Your web design can positively impact your bounce rate with improved load speeds and good use of white space.

If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design.

It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be so incredibly awesome at producing content that your leads find exactly the info they want and they move on to a purchase.

But just in case there’s not quite what’s happening on your site, here are a few things to consider:

  • Check your load speed. If visitors are waiting for more than a second or two because you have a video or some clunky graphics trying to load, you’re going to lose them.
  • Is your site optimized for mobile? If not, it’s time to make this change. After all, it’s been years since desktop was outpacing mobile for online activity.
  • You’re bombarding your visitors with opt-ins, calls to action and promotional offers, rather than using white space to allow your content to shine.
  • Your titles or meta descriptions may be inaccurately describing your content, so that visitors quickly leave when they see that it’s not what they’re looking for.

Your web design should be focused on not only keeping visitors on your site, but guiding them forward in their buying journey. Here are three ways to reduce your bounce rate and improve the user experience through design:

  1. Above the Fold: Make sure that when visitors arrive at your site, they don’t need to scroll down to see what the page is about. If they are arriving to the page from a social media post or promotional ad, make sure the site immediately confirms that they’re arriving where they intended to go.
  2. Speed it UP: You’re never finished with speeding up load times; it will always be on your to-do list. Keep in mind techniques like compressing images and setting up browser caching.
  3. Minimize: Don’t be the web design version of a used car salesman. You don’t need to pummel your visitors with promotions and calls to action. Determine which call to action is the most important for that page and use just that one.

Our web design team can quickly remedy some of the most common culprits with bounce rates and help maximize the potential of your site to deliver growth for your business.

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