Marketing Musings

There are critical elements to website design that have nothing to do with IT; it’s about how it makes visitors feel.
No, You Don’t Want to Build Your Own Website (Trust Us)

It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]

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A branding strategy is a comprehensive way to help your customers experience your brand.
Your Branding Strategy Has a Big Impact on the Customer Experience

Your branding strategy is a critical part of the customer experience. Consumers don’t want to simply purchase a product or service based on price and then move on. They want to feel like they are partnering with a company that shares their values and interests. Content Box: How do you effectively communicate your brand messaging […]

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The right web design causes your website to work for you and convert casual visitors to customers.
4 Common Missteps in Web Design

Web design is sort of like fashion. You think it’s great, and it’s almost impossible for you to see that it’s not great, even though everyone who sees it knows you’ve missed the mark. There are some obvious things you’ll catch and repair right away because they’re obvious, like 404 error messages or a photo […]

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Your B2B web design should be quick-loading, optimized for mobile and reflect your brand messaging.
5 Stats You Need to Know About B2B Web Design

Your website is so much more than a place to showcase your products, publish your blog and introduce your team. If you aren’t using B2B web design to create a marketing hub for your brand, you’re missing opportunities to effortlessly and seamlessly convert visitors into leads. If it’s been at least three years since you’ve […]

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Your web design can positively impact your bounce rate with improved load speeds and good use of white space.
3 Ways to Improve Bounce Rates With Web Design

If your bounce rate is hovering above 60-70%, that’s a good indication that it’s time to do some digging into your web design. It may be that you have just perfected the landing page, or your opt-ins are so easy that visitors enroll in your email subscription list and off they go! You may be […]

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Common website design issues like slow-loading pages and poor use of white space can turn away visitors.
Common Mistakes in Website Design That Turn Visitors Away

If you’re having great success getting visitors to your website, but then see a breakdown when it comes to conversion rates, it may be about your website design. Websites have come a long way, even in the last few years. It’s no longer enough to provide an online commerce site for customers; your website design […]

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Website design mishaps on DIY sites include slow loading times and a lack of mobile optimization.
Why You’ll Pay More in the Long Run With DIY Website Design

When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]

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B2B web design often presents too much information to the visitor at once. Find out how to inform your visitors at their pace.
With B2B Web Design Simple Is Best

You’ve decided it’s time to invest in your B2B web design with a new look and feel to match the direction of your company. For many business owners, determining what to include on a web page can be a maze of decisions and prioritizing, and to alleviate the pressure, it’s easy to just throw everything […]

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Seek out web design services from experts for improved performance.
The Value of Outsourced Web Design Services

A company’s website says a lot about the company’s personality, its culture and the value it brings to those who require its services/products. It is exceedingly easy to lose out on business simply by putting out the wrong message or by having a clunky website design. Outsourced web design services can help you avoid these […]

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Developing the right content is a crucial component in B2B website design.
B2B Website Design Elements With Proven Results

By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]

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