Marketing Musings

Website design mishaps on DIY sites include slow loading times and a lack of mobile optimization.
Why You’ll Pay More in the Long Run With DIY Website Design

When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]

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Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important In Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

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Is your landing page design too busy or not optimized for mobile? Make sure your landing page works for you.
5 Common Landing Page Design Mistakes

Your landing page is a great transition point between a social media post or advertisement and a purchase.  However, if visitors are landing on your page and quickly clicking away, your landing page design needs to be refreshed. You Forgot Your Marie Kondo. Your landing page design might be too cluttered. Whether it’s too many […]

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If you could choose 20 things to promote your brand, what would they be? No matter what you think of, SJC does it.
20 Things to Promote Your Brand in 2020

2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]

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Your brand may not require a complete overhaul, but working in some graphic design trends can create new excitement.
Graphic Design Trends for 2020

Is your color scheme lacking pizzazz, your fonts looking tired and your animation falling short? It’s time to update your graphic design to stand out, and there are a few trends perfect for stirring new life into your visuals. Here are a few trends coming for 2020 to look at: Muted Colors: Rather than featuring […]

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Many companies opt to pay for a custom web design in order to gain better security, cleaner code and a better ROI.
What Smart Companies Know About Custom Web Design

Custom web design: out of the question, right? Your small business could never afford that, and for what you need to do, a website template will serve your needs. It’s not even something you’re willing to consider. Unless …what if you found out that a custom web design might be a better investment in the […]

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When searching “logo design near me,” you may come across designers that want to rush you into a new logo.
Let’s Talk About Your Brand’s Logo Design

Whether you’re embarking on a new business venture, or you’re giving an existing company a new look, thinking about a new logo design is an exciting part of the process. Like Maverick is known by his aviator sunglasses, or Cindy Crawford her classic beauty mark, you know that with the right logo design, you can […]

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Take your business photoshoot to the next level and cut through the noise.
How a Business Photoshoot Can Turn Heads

Consumers are visually driven. For example, it’s been proven over and over in how they react to visuals in social media posts – they’re far more likely to like and/or share content that is accompanied by photographs and videos. That is one of the reasons it is important to have quality photos of your employees […]

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Make sure your social media ad design has quantitative goals attached to it. Likes and followers don’t equal sales.
4 Guidelines for Social Media Ad Design

You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]

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Your brand design should be evident in all your posts on social media.
6 Tips for Displaying Your Definitive Brand Design on Social Media Profiles

Your brand design is more than your logo or your name; it’s the total package that includes your color palette, personality and overall feel to your brand. It’s what makes members of your target audience immediately recognize content that’s been posted by you. (If you want to know more about taking your brand to a […]

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