Marketing Musings

Consumers have new expectations. Is your marketing strategy ready to meet them?
Changes Over the Past Year Means Marketing Has Evolved

To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]

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Content marketing is all about human-to-human connection, whether it’s B2B or B2C.
Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

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Three Tips For Creating a Personalized Content Marketing Strategy

Harness Personalization Tools to Engage Your Audience One of the biggest marketing trends for 2018 is the use of personalization to reach potential customers with a message created seemingly just for them. If you haven’t included elements of personalization in your content marketing strategy, it’s time to get on board. What is personalization? Personalization is […]

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Instagram Takes Your Personalized Communications Even Further

Business Growth Strategies That Include Strong Social Media Plans are Proving Successful for Top Brands’ Online Presence Clarendon, Ludwig, Valencia. If you recognize these terms, it’s probably because you are among the 300 million people editing photos on Instagram. How does an app grow to include so many engaged users? Instagram has taken personalized communications […]

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What You Have to Make Time For – Personalized Communication

Email Marketing Strategies That Are Worth Your Time We know it, you know it and Satya Nadella, CEO of Microsoft said it best – “The true scarce commodity is increasingly human attention.” We are inundated with multiple messages a day, texts, emails and phones calls. This comes from multiple devices – cell phones, iPads, laptops […]

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Personalized Communications: Brand Your Business’ Service

Differentiate your brand with great customer service. This is not new for anyone who has worked in a business before. However, using personalized communications with your consumers is a great way to go a step further than one-size-fits-all solutions. Why should you use personalized communications in your customer service? People may start talking about the […]

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Pitching to Journalists: Personalized Communication

When you think of personalized communication, what do you think of? Coke’s #ShareACoke campaign featuring a name on each bottle is a great example of this kind of marketing. Consumers expect your promotional emails and advertisements to be tailored to their attitudes and interests. Journalists are no different. Writers get bombarded with pitch emails each […]

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6 Ways to Use Personalized Communication to Connect With Your Consumers

Netflix tells you what you should watch next after getting to know your taste in movies and TV shows. Amazon sends you an email with similar books after you buy one. These are examples of personalized communication tactics and they are a valuable way to reach your customers. There are many ways to adapt personalized […]

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