What We Write
To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]
Read More… from Changes Over the Past Year Means Marketing Has Evolved
You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]
Read More… from Are You Connecting Through Your Content Marketing?
November is all about gratitude, celebrating with family and friends over pumpkin pie, football and for some, shopping on Black Friday. If there’s one thing November calls for, it’s a bit of excess, and that’s why we’re suggesting it’s time to celebrate one more thing in this chilly fall month: we call it Knowvember. Knowvember […]