Changing up Your Marketing Strategy in the New Year
If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s not working for others in the industry and adjust your strategy accordingly.
Tracking the Micro-Influencers
We can’t all get a celebrity to jump on board with our branding and give us a major influencer boost, but get enough micro-influencers on your side and you’re going to see results. This is a trend that started to gain traction in 2018 and will continue to become more important as it turns into a major trend in 2019.
Identify people who touch on topics in line with your brand and try getting those with a sizeable social media following to draw awareness to what you’re doing. It’s an expenditure that makes sense after you see the return on investment.
Nano-influencers have also begun to gain the attention of people in charge of marketing strategies, partly because they demand so little of your marketing budget, yet make valuable social media ripples in your favor.
Embracing the Chatbot
Sure, chatbots have been around for a while, but they’ve come a long way. Perhaps the initial rollout of clunky chatbots left a bad taste in your mouth? If so it’s time to give them a try again, because nearly 50% of consumers said in a HubSpot AI survey that they’d make a purchase through a chatbot.
Powered by machine learning, these tools are sleek, smooth and they help you create a better customer experience. They help guide your consumers to products they need or navigate your site to learn more about how your products/services can help them and it takes practically no effort on your part.
If you want to focus on what you’re best at, which is taking care of the day-to-day tasks that are vital to running a successful business, let a professional take care of your marketing strategy.
At SJC Marketing, we will work with you to develop a marketing strategy that follows the latest social media trends that are relevant to your business. Contact us today and let’s talk about your goals in 2019.