Marketing Musings

TikTok isn’t just about music and dance; use it to educate your followers as a part of your social media strategy.
3 Tips for Improving TikTok’s Role in Your Social Media Strategy

If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]

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Confused about how to refrain from being viewed as spam on social media? Let SJC help you.
Automation Makes the List for Top Social Media Trends for 2019

A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]

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A marketing strategy based around powerful tools and new technologies can create opportunities.
Social Media Trends for 2019

Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]

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Feel free to speak your mind, but social media trends reveal that most people prefer to play it safe.
Surprisingly, Silence Often Trumps Other Social Media Trends

Reaching Your Target Market Through Cautious Messaging One of the great ways to differentiate your brand is to post something distinctive on social media. Whether it’s just the right note of humor or a unique insight into a current event, these types of posts can stir up public support and create new loyalty to your […]

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Find out how to get the most out of your content marketing on each social media platform.
Does Your Content Marketing Strategy Include Promoting Your Blog on Multiple Platforms?

Cross-Promotion Is Key for Increasing Engagement With Your Content Creating an effective strategy for content marketing requires more than simply reposting your blog on each social media platform with a hashtag. Savvy cross-promotion considers the specifics of each site and the preferences of its users. In this guide, you’ll learn some ways you can get […]

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social media trends
Three Social Media Trends to Watch in 2018

Are These Trends a Part of Your Marketing Strategy This Year? As we ease into the end of the first quarter of 2018, how have you approached social media differently than you did this time last year? Are you utilizing Facebook Live? Are you boosting engagement through your Instagram account? Here are some of the […]

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Instagram story highlights
How to Promote Your Business Using Instagram Story Highlights

Use the Latest Instagram Marketing Feature to Highlight Your Story If in the last year, you were excited to learn how to utilize Instagram stories to connect with your target audience on social media, then there’s even more fun ahead for you. Learning how to promote your business using Instagram is never a complete process, […]

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social media trends
Social Media Trends to Watch in 2018

Reaching Your Target Market Through Fast-Paced Changes in Social Media Keeping pace with social media trends requires a strategic approach, as well as a keen eye for spotting value versus a fad. In 2018, you’ll continue to see changes rolling through platforms that will make you question the direction of your social media marketing, but […]

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social media trends
What 2017 Social Media Trends Mean for Your Marketing Strategy

Adjust Your Marketing Strategy to Keep Reaching Your Target Market As we have moved past the first half of 2017, it’s becoming clearer which social media trends will define the year. Some of these trends will require an adjustment to your marketing strategy if you want to continue reaching your target market. Marketing Land recently […]

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social media trends
New Year-New Brand Strategy?

Social Media Trends to Boost Your Brand Engagement Gaining a strategic advantage can propel your brand over its competition. You can gain that advantage by closely monitoring social media trends and where your target audience is spending their time. As you update your brand strategy for the new year, take a look at the following […]

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