Lead Forensics

LinkedIn for Businesses: Utilizing a Powerful Platform for Improved Engagement.


A close-up of a pair of hands holding a black smartphone.

If you’re looking to enhance your brand’s visibility, consider LinkedIn for businesses. LinkedIn works well as a tool that puts your organization in front of a professional audience that can help you achieve several goals. Often looked at as a key platform for B2B marketing, LinkedIn shouldn’t be overlooked as a part of your B2C marketing strategy. A presence on LinkedIn means your brand is in front of a large potential consumer base that could become loyal consumers.

Who is Using LinkedIn for Business?

Many companies have embraced key strategies on LinkedIn for businesses for years, finding this platform effective because it’s where professionals connect, share and learn. The top industries utilizing marketing tactics on LinkedIn and finding success include the following:

  • Financial Services
  • Professional Services
  • High-Tech Companies (Engineering and Manufacturing)
  • Educational
  • Healthcare
  • Pharmaceuticals
  • Staffing Agencies

GoodFirms, a B2B research, review and listing platform, found in its survey that LinkedIn was one of the most popular sites with its survey participants. LinkedIn for businesses led in two categories: 82.5% said they spend most of their marketing budget on LinkedIn; 92.8% said LinkedIn offers the best engagement rate of all social media platforms (followed by Facebook, Instagram, Twitter and YouTube).

Fertile Ground

LinkedIn says it has 100,000 product pages across 900 product categories. These numbers could be what led so many survey participants to choose LinkedIn as a focus for their business marketing strategies. But what type of content leads the way? According to the survey, the top LinkedIn categories are:

  • Blogs (92.6%)
  • Images (87.1%)
  • Short-form video (74.7%)
  • Infographics (64.3%)
  • Podcasts (38.4%)

The type of content that will perform best for your brand falls largely on the preferences of your audience. One thing they all have in common is a demand for visuals, so even if your content is blog-heavy, enhancing it with quality images will spur more engagement.

If you need assistance creating content for your LinkedIn pages, contact us at SJC Marketing. We can help you create a plan and the content that goes with it. From strategy and content creation to email and digital marketing to video and photography, count on us to deliver the solutions your company needs and the content your audience is eager to absorb. Contact us and get more eyes on your brand.

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