Marketing Musings

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Following trends in social media marketing can boost consumer engagement.

Social Media Marketing for 2023: Trends to Watch

With 2022 quickly nearing the end, it’s time to look forward to 2023 and the potential social media marketing trends that could impact organizations that want to up their engagement with consumers. Clearly, social media giants like Facebook and Instagram, also owned by Facebook, will continue to be players in social media marketing strategies across […]

Social Media Marketing

Companies rely on social media marketing for connecting with their target audience and improving sales.

Do You Have a Social Media Marketing Strategy?

It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]

Social Media Marketing

Your social media marketing strategy should keep with the latest trends, and today that means engaging on TikTok.

Should Your Social Media Marketing Strategy Include TikTok?

Just when you think you’ve got the hang of social media marketing, hitting your stride with those Instagram and LinkedIn posts and a little Facebook mixed in, the social world throws in another trick. TikTok is quickly gaining on other platforms, and if you want to gain an early edge on your competition, now is […]

Social Media Marketing

Including Reels in your Instagram marketing may help you increase engagement with audiences.

Why You Should Include Reels in Your Instagram Marketing Strategy

You might call it the TikTok effect. The site’s fun, engaging and authentic content, as well as its overwhelming popularity, is shaping how brands produce video content. Short format is dominating visual content conversations and should be having an impact on your Instagram marketing strategy. Overall, the way Instagram is being used is changing, with […]

Social Media Marketing

There’s room for TikTok in your content marketing strategy, and it’s probably already affecting your content.

How TikTok is Shaping Your Content Marketing Strategy

TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]

Social Media Marketing

Instagram Reels is a 15- to 30-second video option that is perfect for how-to or product unboxing videos.

What Role Should Instagram Reels Play in Your Marketing Strategy?

Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]

Social Media Marketing

A Marketing Strategy for Engaging More Customers

Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]

Social Media Marketing

Social media marketing can help prove your worth to consumers.

Social Media Marketing for Social Proof Strategies

Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]

Social Media Marketing

Vary your Instagram marketing content and connect better with customers.

Instagram Marketing Tips for Connecting With Your Audience

With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]

Social Media Marketing

Create quality content for a more impactful Facebook marketing efforts.

Are You Looking for Improved Engagement With Facebook Marketing?

Are you experiencing less engagement with your Facebook Marketing lately? While Facebook is the third most-visited website behind Google and YouTube, it’s still difficult to build a large following. There’s just a lot of competition out there, which means you need to re-evaluate how you’re using the platform. Algorithms are constantly changing and a recent […]

Social Media Marketing