Marketing Musings

What not to do in your marketing strategy? Failing to identify your target market.
How to Not Succeed With Your Marketing Strategy

You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]

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Be part of the conversation and see your social media engagement improve.
Social Media Engagement Tactics That Trigger Your Audience to React

Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]

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One of the best social media marketing strategies is an employee advocacy program.
Rethinking Your Social Media Marketing Strategy

It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]

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Your social media marketing strategy demands a laser sharp focus on your target audience for posts.
5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark

Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]

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A marketing strategy based around powerful tools and new technologies can create opportunities.
Social Media Trends for 2019

Changing up Your Marketing Strategy in the New Year If you haven’t made a plan for your approach to social media trends in 2019, now is the time. Your marketing strategy will better help you meet your business goals when you take a look at what’s trending on social platforms and what’s working and what’s […]

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Create video Facebook ads with this easy guide for improved lead generation.
3 Steps to Creating Facebook Ads

Improve Lead Generation With Video You may have heard that visuals are dominating audiences’ attention on Facebook, but did you know that you can bump up your lead generation efforts with Facebook ads? Not only are they easy to create, you can set a budget and try one out inexpensively before committing to a big […]

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Four Ways to Use Facebook Marketing to Build Engagement

Likes on Facebook Aren’t Enough to Drive Facebook Marketing ROI It turns out that likes on your Facebook company page may not do everything you think they will. Likes will make you feel pretty likeable (and you are, of course), but they’re simply not enough to build a Facebook marketing campaign that drives true ROI. […]

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social media strategies
Does Your Social Media Strategy Help You Engage Your Target Audience?

Personalized Marketing That Connects With Your Audience Personalized marketing is one of the big trends of 2018, and one of the best opportunities for demonstrating your personal connection is through your social media strategies. Personalization provides a host of benefits, including better customer loyalty, increased conversions and ideally, it will create a buzz around your […]

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Facebook marketing
Are Facebook’s Updated News Feed Guidelines Leaving Your Company a Little Hungry?

In January, Facebook debuted some new guidelines for their news feed, creating a new set of algorithms designed to favor friends and family over business pages. The move had marketing executives all over the globe wondering if their brand would suddenly be starved for attention on the social media platform. “The change in how users […]

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social media analytics
Are You Utilizing Social Media Analytics to Reach Your Target Audience?

How to Get Started With Analytics For Your Facebook Marketing You may have heard that there’s a lot to be gained by using social media analytics to shape your content topics and posting strategy. If you’ve never used Facebook marketing, it can seem a bit daunting to get started. However, it just takes a few […]

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