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How to Use LinkedIn Marketing to Build Your Reputation as an Industry Expert

There’s something special about your company. You’ve got decades of experience, a product or service that meets consumer needs and you have a team with deep and broad expertise. LinkedIn marketing provides the perfect venue for sharing this aspect of your company with the public. While you can certainly work on sharing your expertise on […]

B2B marketing plans should include a focus on engaging audiences via social media.

Should Social Media Be Part of Your B2B Marketing?

Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]

Reach your social media marketing goals by getting more visual with your content.

Should Pinterest Be a Part of Your Social Media Marketing Strategy?

Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]

Social Media Marketing

Social media marketing can be a key part of your SEO strategy.

Your Social Media Marketing Can Play an Important Role in Boosting SEO

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

Instagram marketing equips you to easily integrate shopping features right into your ad.

4 Reasons It’s Time to Invest in Instagram Marketing

If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]

Social Media Marketing

TikTok isn’t just about music and dance; use it to educate your followers as a part of your social media strategy.

3 Tips for Improving TikTok’s Role in Your Social Media Strategy

If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]

Turn followers into leads with social media marketing.

Be Influential With Your Social Media Marketing

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

Facebook marketing is a great way to engage with your audience and it begins with a strong business page.

Building a Solid Facebook Marketing Foundation With Your Business Page

The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]

Your Twitter marketing strategy should include a consideration of how tweets impact search rankings.

3 Tips For Twitter Marketing To Help Your Brand Stand Out

You might think of Twitter as being mostly a platform for brand awareness and community outreach. But there are some strategic Twitter marketing techniques that you could be using to drive conversions and growth: Think About Search: When you’re crafting a witty tweet, it may not be top-of-mind that your tweet may be the first […]

Twitter

Your digital marketing content needs to meet your audience on the platforms they spend their time on.

Establishing Your Digital Marketing Strategy

Some marketing fads tend to trend for a while and then die off, while others prove to be of value and become a part of digital marketing best practices. Keeping an eye on what brings value and what doesn’t work anymore is part of planning your strategy for boosting brand awareness. This also involves vetting […]

Digital Marketing