Marketing Musings

Is your Facebook marketing a bit flat? Try a little humor or asking a question that gets conversation rolling.
4 Kinds of Posts to Improve Connections With Your Facebook Marketing Campaigns

Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]

Read More…

Still shying away from video marketing? Consumers say video is their favorite content format.
3 Reasons Why You Should Invest More in Video Marketing

After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]

Read More…

There are three types of content marketing you can count on being well-received on Instagram.
3 Content Marketing Must-Haves for Instagram

Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]

Read More…

LinkedIn marketing is best when your content sharing comes with a few thoughts from you.
Are You Seeing the Results You Want With LinkedIn Marketing?

LinkedIn is a great way to get the word out about your brand, and it can help you establish yourself as a recognized expert in your industry. How do you get there? Here are six ways to help you get the most out of your LinkedIn marketing: Post at the Right Frequency: Like any kind […]

Read More…

Including a contest in your Facebook marketing strategy can deliver leads and new growth for your business.
5 Steps for Including a Contest in Your Facebook Marketing Strategy

You’ve likely entered a contest on Facebook before, excited about the super-size pizza or cute new t-shirt you might win.  But those fun contests aren’t just about the prizes, they are a way to gain targeted leads on the path to business growth. If you want to try running a contest as part of your […]

Read More…

Your LinkedIn marketing campaign should include both long-form publisher posts and short updates.
3 Steps to LinkedIn Marketing Success

LinkedIn is a great place to demonstrate the authenticity of your brand and build relationships, as well as learn about others in your industry. So get ready to take some real steps to put some polish on your LinkedIn marketing strategy. Step One: Mix It Up. Several years ago, LinkedIn made its Publisher feature available […]

Read More…

With Instagram Stories rising in popularity, there's a case for incorporating the tool into your marketing strategy.
Four Reasons to Spend More Time on Instagram Stories

Instagram Stories has been gaining traction in social media for a while. Through this tool, brands have a unique opportunity to tell their stories and have a lot of room for creativity and expression, while adding a layer of authenticity not possible on other platforms. Take a look at four reasons to boost your activity […]

Read More…

Email and Instagram marketing make a perfect pair, encouraging user-generated content and more click-throughs.
Four Ways Instagram Marketing Gets a Boost from Email

Social media has been the marketing darling for the past decade, with companies often asking if tools like email could become irrelevant. Instagram marketing and other more visual formats may seem to be outshining other marketing channels, but the smartest solution is to use them in combination. Omnichannel marketing takes tools like email and Instagram […]

Read More…

A tired Facebook marketing strategy can gain new life through Facebook groups.
What Can You Do to Boost Your Organic Facebook Marketing Reach?

Facebook marketing remains a powerful way to connect with your audience, but as more brands invest in this digital format, the impact of organic reach can get a bit diluted. The content you share on your company Facebook page has an average organic reach of only 5.17%. You may feel some alarm, wondering if you’re […]

Read More…

LinkedIn marketing content gets more engagement with the use of rich media.
Boost Your LinkedIn Marketing Outreach and Improve Engagement

With more than 250 million monthly active users, LinkedIn can be a great tool for leveraging more interaction between your brand and potential customers. LinkedIn marketing steps you can take now will substantially improve engagement. Now, let’s take a look at how to boost engagement on LinkedIn: Ask Questions Frequently posting is a good way […]

Read More…