Boost Your LinkedIn Marketing Outreach and Improve Engagement


LinkedIn marketing content gets more engagement with the use of rich media.

With more than 250 million monthly active users, LinkedIn can be a great tool for leveraging more interaction between your brand and potential customers. LinkedIn marketing steps you can take now will substantially improve engagement.

Now, let’s take a look at how to boost engagement on LinkedIn:

Ask Questions

Frequently posting is a good way to boost engagement on your LinkedIn page, but to see even more engagement, ask questions in your posts. For example, let’s say you’re staying on top of the latest news and trends impacting your industry and you post about it. This can turn you into a thought leader in your industry, but when you ask questions at the end of your post, you’ll get replies that lead to conversations.

First Meetings

There are many LinkedIn profiles belonging to people you’ve never met. LinkedIn marketing is made much easier due to the ability to send a connection request to these people. First and foremost, follow them and learn more about what they do. Then, armed with this information, you can make the connection request and personalize it. Not only does this make that person more likely to respond to your request, but it also makes a better first impression.

Refine Your Profile

Another first-impression best practice is to make sure your profile is up to date. Add any new skills or achievements to your profile and be sure to offer examples of your latest work. Have someone with an objective viewpoint look at your profile and evaluate if the personality you’re trying to convey is actually coming through.

Know Your Audience

Write down your LinkedIn marketing goals, because once you have those laid out, you can better identify the people you’re going to need to connect with. When you know your audience, you can build more impactful content that will speak directly to them.

Optimize for Search

When your page in optimized for search, you’re going to get a lot more hits. This should include using keywords and phrases in places where it matters most, such as your “about” tab overview. You also gain more traction by linking your LinkedIn page on your website. Finally, you can optimize your search by sharing relevant content more often, because the more you share, the higher your page will be in search results.

Use Media

From custom image collages to videos, LinkedIn estimates that when you use rich media, you can gain six times more engagement than you will with text-only content. It’s recommended to use three to four images per post and that you should keep your videos between one and two minutes in length. You can also include PowerPoints and PDFs to bring more information to the audience.

Need assistance with your social media? At SJC Marketing, we’re experts at getting our clients more views, likes, followers and engagement and we would love to help your brand shine.