As we begin to see the year 2020 fading in the rearview mirror behind us, we can (finally) set our sights on the year to come. When we didn’t think that social media usage could surge any higher, we were met with a year where more people are looking at their screens than ever, which paves the way for another interesting year in social media.
With everyone locked into their devices for the foreseeable future, this offers ample opportunities to capitalize on social media marketing for your brand. As you wait for your coffee to cool this morning, let’s talk about what’s trending for social media in 2021.
Here’s the thing about nostalgia marketing: it works. The reason why it works so well is that it moves people and evokes strong emotions that can take a person back to the simpler times of childhood or a time in their life that hadn’t crossed their mind in years.
Mentions of nostalgia on social media even rose by almost 90% during lockdown this year, which paves the way for more of this content to be consumed in 2021. Whether it’s an old photo of a popular business that is now shut down or a historic moment in history that is consistent with your brand message, nostalgia marketing is just getting started.
More than half of Americans now listen to podcasts on a regular basis. Podcasting offers an easily digestible content source that can provide endless value to your audience.
Most people have more time on their hands than they ever have and in that spare time, they want to be informed. So, even if you feel like you would have nothing to talk about, remember that you are a professional at what you do, and people want to hear what you have to say.
It’s no big secret that false information can spread on social media like wildfire. In response, social media platforms like Facebook, Instagram and Twitter are beginning to step up their efforts to seek out and acknowledge misinformation, to ensure their users are not being misinformed on important issues. Afterall, there were over 100 million mentions of false information on social media this past year.
Our team can help you sift through the trends to find what will best benefit your brand in 2021 and beyond. Contact us to get started.