Marketing Musings

Content marketing is still critical, but what role will it play in 2022 for lead generation?
Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022

The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee and Social Media Trends For 2021

As we begin to see the year 2020 fading in the rearview mirror behind us, we can (finally) set our sights on the year to come. When we didn’t think that social media usage could surge any higher, we were met with a year where more people are looking at their screens than ever, which […]

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Connecting with audiences in a pandemic means lots of visual marketing. Learn what’s trending for 2020.
Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020

As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]

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Monday Morning Coffee
Monday Morning Coffee With the Biggest Marketing Trends of 2018

Grab us each a cup of your signature brew, (Could you make one with a dash of real cream, please?) and let’s talk about marketing trends in 2018 that are showing all the signs of sticking around for a while. Here for a second cup: video marketing. In 2018, video marketing is getting a big […]

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marketing trends
Sure, It’s 2018…So, Now What?

SJC Guides You Into 2018 Marketing Trends There are always new trends in marketing, and sometimes it’s a challenge to know which ones are promising and which aren’t a good fit for your company. You don’t want to get taken in by every shiny object, so let SJC Marketing be your guide for 2018 marketing […]

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Monday Morning Coffee
Think Outside of the Box While Enjoying Your Monday Morning Coffee

If you haven’t already finalized your 2018 marketing strategy, we won’t judge you. But we will nudge you … to get going! And this year, think outside the box of “what you’ve always done.” Is what you’ve always done working? Maybe it’s working, but is it holding you back from trying something new, and in […]

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Is blogging still cool? Yes it’s still a powerful marketing tool.
Unfiltered Marketing: Social Media Trends to Watch in 2018

After multiple episodes with special guests on Unfiltered Marketing, the podcast of SJC Marketing, our team took a holiday break to recap the first half of the season, trade Christmas stories and offer a few insights on social media trends shaping up for 2018. Our podcast producer, Zach Doyle, weighed in a bit on this […]

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digital marketing
What is the Future of Digital Marketing?

The Latest in Marketing Trends It probably comes as no surprise that Facebook and Google are where more than 60 percent of all digital ad sales are going in 2017 (according to eMarketer). Digital marketing is big money with organizations investing nearly $45 billion with these two giants alone. However, there are other marketing trends […]

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content creation
Content Creation That Gets the Attention of Your Target Audience

Stand Out With Your Content Marketing Strategy You know that the more pages you have, the better your search engine optimization (SEO), so you may be tempted to churn through as much content creation as possible, without enough thought invested in your topics. Is your content edgy and different, or would your audience say that […]

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marketing trends
2018 is Not Far Away — What Marketing Trends Will Stand Out in the New Year?

Make a Strategy For Your Digital Marketing Even if we’re not ringing in the New Year for another three months, it’s fun to look ahead to what marketing trends are going to be at the forefront for 2018. Plus your company may be planning your marketing budget for the new year now, so it’s important […]

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