Marketing Musings

Capturing More Clicks on LinkedIn for Businesses More than any other platform,
Why Focus on LinkedIn Marketing?

LinkedIn has been targeted as a lead-generating machine by companies focusing on both B2B and B2C marketing campaigns. LinkedIn marketing efforts continue to grow, particularly in the B2B world as nearly 90% of digital marketing specialists in this space say they use LinkedIn in their outreach strategy. If you haven’t used this channel for your […]

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LinkedIn for businesses makes it easy to set up a poll, and polls make it easy for audiences to engage.
5 Things You Can Accomplish With A Poll On LinkedIn For Businesses

Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]

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LinkedIn for businesses will soon add Stories, inviting companies to share a more casual view of operations.
Stories Coming to LinkedIn for Businesses

As social media began to dominate digital marketing, B2B languished a bit until LinkedIn for businesses filled the void. Now, in another sweeping rescue, they’re customizing a common social media format to tailor it to business use. Stories will soon be a part of LinkedIn. What should you expect from Stories? Well, the feature is […]

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Optimizing the company page improves strategies relevant to LinkedIn for businesses.
Who Are You Trying To Reach With LinkedIn?

When your marketing outreach seeks to reach “everyone,” it is likely your content won’t reach the target market you should be focusing on. Using social media tactics, such as those relevant to LinkedIn for businesses, that narrow the scope of content to land on only your target audience, is an important part of your marketing […]

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Capturing More Clicks on LinkedIn for Businesses More than any other platform,
Capturing More Clicks on LinkedIn for Businesses

More than any other platform, LinkedIn for businesses is the ideal setting for sharing your expertise in your industry. But while people are primarily there for professional reasons, that doesn’t mean leads are going to drop in your lap. You need a strategy that encourages clicks and engagement so that your posts are prioritized by […]

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How You Can Start Improving Engagement Today With LinkedIn Marketing

More than 600 million professionals have a LinkedIn profile and a large percentage of them use the platform to make business decisions. You can use LinkedIn marketing strategies to find more quality leads, and by using ads, you can sway them your way as they make those decisions. What Ad Types Are Best for Me? […]

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Get connected with LinkedIn marketing tools that make connecting to a new audience easy.
LinkedIn Marketing Tips for Improved Relationships

Relationships with your target audience are worth nurturing. When you deepen those relationships you get a loyal customer who talks up your brand to others. There are a number of key platforms that you can use to nurture relationships and you might be surprised to know LinkedIn is one of them. Let’s go over a […]

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Monday Morning Coffee
Monday Morning Coffee and Social Media Marketing 101

If you’re still waiting to see if this social media thing is going to stick, it’s definitely time to admit it: whether you consider it a great way to connect or a scourge on society, social media is here to stay. Learning how to market your business on social media is worth the investment because […]

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Any good marketing strategy utilizes social media, and so should yours.
Where Should You Put the Bulk of Your Social Media Efforts for B2B Marketing?

A Look at How Facebook and LinkedIn Stack Up With a combined 2.75 billion people using them, Facebook and LinkedIn are powerhouses for B2B marketing. However, since Facebook is essentially for everyone and LinkedIn is associated with more use by professionals, are both equally effective for B2B marketing? Professional Networking LinkedIn users are focused on […]

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Your LinkedIn campaign efforts could get a boost with these tips.
Is it Time to Make Changes to Your LinkedIn Campaign?

Boost Your B2B Marketing With These LinkedIn Tips LinkedIn can be a powerful platform for B2B marketing, but it is important to consistently re-evaluate how it is working for your company and make changes to your strategy as needed. If you are looking to boost your LinkedIn campaign results consider these key tips: 1. Sponsored […]

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