Lead Forensics

Marketing Musings

An out-of-focus woman stands behind a glass board, writing "brand" in red, with an arrow pointing to a list that says "awareness, recognition, trial, trust, loyalty."
Elevating Your Business Through Brand Awareness

Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]

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Monday Morning Coffee at Clay Oven Indian Cuisine

We all love to try new restaurants, and you can find a variety of Mexican, Italian, BBQ, Chinese, and more in St. Joseph. But you may not have realized that St. Joseph now has a destination for authentic Indian food! In this week’s edition of Monday Morning Coffee, you’ll find our best argument to consider […]

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SEO Strategies Achieve More Than Higher Rankings

The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]

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How Influential is Facebook Marketing?

When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]

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Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.
Monday Morning Coffee With Juniper Lane

When you need something unique for your home décor or a thoughtful gift for a friend, make a stop at Juniper Lane. This boutique shop, located at 1113 Frederick Lane, is owned by Jamie Donaldson and Ashley Hess and offers guests something new every time they visit. Not only is the inventory constantly updated, but […]

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Web Design Tips for a Better User Experience

While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]

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Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy

Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]

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Monday Morning Coffee logo with a cup of coffee and a smartphone in the background.
Monday Morning Coffee With Sweet Emotions Bake Shop

Nestled in the heart of St. Joseph, Missouri, lies a quaint little bake shop that honors a beloved previous owner’s legacy and upholds the integrity of delicious breakfast offerings. Sweet Emotions Bake Shop, previously known as Sweet Emotions Donuts, reopened its doors in September of 2023 with new owners, a new menu and a top-to-bottom […]

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How to Stay Connected With Content Marketing in 2024

Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]

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Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success

Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]

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