Lead Forensics

Your 2024 Marketing Strategy: Bigger and Bolder

Your marketing strategy for 2024 will have some familiar vibes, but it will be bigger and bolder.

The time to begin planning your 2024 marketing strategy is now, and while next year may still seem far in the distance, you’re really just a few bites of turkey and a couple of candy canes from looking January dead in the eye.

So, with that in mind, here are some trends you’ll want to include in your considerations as you plan for your marketing strategy:

Go Big. In marketing, it’s easy to dabble and never be sure whether you’re making any waves. But that often also gives you the lackluster results you might expect with dabbling. Why not try something new this year and step out with a bold campaign? Experiment with a live event, a fun social media contest or a big influencer appearance in your content.

Invest More in Video. Video has been big for a while, but if you haven’t made it a major part of your strategy, you should try putting more of your marketing budget into it this year. Ignoring a popular content format like video could make your brand seem disconnected and out of touch.

Prioritize Relationships. As a business owner, you’re always thinking about growth and sales, but the way to get there isn’t by chasing growth and sales. As you know, it’s about building relationships. Make this the focus of your marketing strategy so that when it’s time to make a purchase, people will think of you first.

Dust Off Your Storytelling Skills. You don’t sell a product or service; you sell the “why” behind the product or service. For instance, if you’re selling clothing, you’re not really selling a shirt or a pair of pants. You’re selling a commitment to environmental causes through sustainable sourcing or you’re selling access to a luxurious lifestyle through exceptional materials.

Be aware of how your customers connect with your brand through storytelling and then find compelling ways to tell that story through every piece of content, your social posts and your website. And every other way you interact with customers.

Ready to get started on success in 2024? Contact us at SJC Marketing. We would love to hear about your company and then work alongside you to develop a marketing strategy that helps your brand shine!

Previous Next
Test Caption
Test Description goes like this