Marketing Musings
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Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]
To get noticed, sometimes you have to make a little noise. And sometimes you have to be willing to be absolutely ridiculous. Brew a pot of your favorite dark roast this Monday morning and let’s talk about the silliest attention-getting stunts pulled by brands. SJC will rate each one with one to four stars by […]
Read More… from Embrace the Ridiculous With Your Monday Morning Coffee
This fall, your Monday Morning Coffee will be all the more rich and rewarding. That’s because you’ll be sipping in the glow of football season. The Friday night lights, the band playing the fight song and the smell of soft pretzels all contribute to the magic that hangs on through Monday morning. Maybe it’s your […]
Read More… from Monday Morning Coffee in the Football Huddle
If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]
Read More… from Should You Tailor Your Marketing Strategy for Younger Audiences?
When it’s time to refresh your clothing, shoes, or jewelry, your first thought may be to head to the mall. While these businesses feature great prices and merchandise choices, it may be time to try a boutique experience. A boutique provides access to exclusive styles and offers a chance to support a small local business […]
It’s easy to get stuck picturing your audience as a faceless crowd. Maybe your business has grown enough that you’re not quite sure who follows you on Instagram anymore or whether your blog is being seen by people likely to buy from you. This is a common growing pain for businesses when you transition from […]
Read More… from Knowing Your Audience (Spoiler: They’re Actual People)
Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]
Read More… from 4 Reasons it’s Time to Outsource Your Marketing
It’s time to launch your new fiscal year, and it’s no secret that the headlines are buzzing with talk of a recession. From a bear market to inflation to rising interest rates, everyone seems convinced that the economy is due for a bit of a fizzle. So what does this mean for your marketing? You’re […]
Read More… from Start Your Fiscal Year With a Bang, Not a Fizzle
Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]
Read More… from Use the Hybrid Approach in Your Marketing Strategy
Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
Read More… from Building a Presence Through Personal Branding…like Napoleon