Halloween is officially here! Let’s tackle some marketing strategy tactics by looking at this fun holiday and how it correlates with your marketing.
Fill the Candy Bowl with Great Content
How do you plan to celebrate the evening? If you’re like many adults, you’ll be waiting patiently by your door to hand out candy to trick-or-treaters.
Are the kids in your neighborhood health food fanatics, excited to see you offer a bowl of apples, or are they the typical kids who can’t get enough sugar in their bellies?
Maybe you’ve got some kids in the neighborhood with allergies – you’ll know to steer clear of any products that contain nuts.
The target audience you’re marketing to can be just as diverse and deserves a healthy dose of research, which will provide you the information you need to fill their metaphorical bowl of content. Do they have a “peanut allergy” to specific kinds of content? What does your research show that they are most interested in?
Does your audience prefer a serious tone, or are they more inclined to engage with content that entertains them? Finding the right way to inform them will mean they will engage more with your brand.
Parade Your Knowledge
Remember the Halloween parades you had during elementary school? You had the opportunity to show off your costume to your classmates, and enjoy the efforts of your classmates to transform into someone else for a day.
Think of your content as a costume and your goal is to get it in front as many people as possible. You can parade your content via multi-channel distribution.
Target social media channels, focusing on the ones where your target audience spends the most time, but also consider other areas, such as more traditional channels like print, email and radio. Again, the more you know about your audience, the better suited you are to choose a multi-channel marketing strategy that works.
Getting your marketing strategy down can be difficult at best. The research it takes to know your target audience’s wants and needs and develop a plan to reach them is time intensive. Focus on your core competencies and let SJC take over your marketing strategy needs. Contact us today and find out how our services will transform your passive followers into long-term customers.