Do you ever worry that your content is failing to make a connection with your audience? Companies small and large struggle with this, as content marketing that relates to the target audience can be difficult to nail down. One aspect that can’t be stressed enough is the value of visuals.
Video marketing is making waves with consumers of all types because they are invested in platforms where they can absorb videos that speak to their preferences, whether it’s learning more about a specific product, how to use it, the value it has with current users and much more.
Video marketing is hot because it is the fastest way to get your story across. What’s important is to make sure you know the wants and needs of your target audience, and how your organization is uniquely suited to deliver on those wants and needs, and then create video content with all that in mind.
Using storytelling in your video marketing can help you make strong connections to your target audience. You can humanize topics in such a way that provokes emotions that deepen a consumer’s connection to your brand.
Getting started on storytelling in video can be difficult because there are many considerations: Do you want to use customer content to tell your story? Maybe you are more focused on a “how-to” video that demonstrates your solution in action and tells the story of its value to the consumer. There is also a lot of value in telling your brand story to get your personality out in front of potential customers.
Maybe you will pursue another direction, and your strategy will involve a variety of different video styles that speak to different audiences. Whichever strategy you choose, it is always smart to have a professional’s guidance behind you.
At SJC Marketing, we’re deeply involved in video marketing strategies for clients in many industries. We even assist in researching your target audience so the video content speaks directly to them. Contact us and let’s discuss a strategy that will cut through the clutter and grab the attention of consumers who will benefit from what you have to offer.