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Marketing Musings

Video marketing should always begin with a clear goal and a way to measure success.
6 Common Mistakes in Video Marketing

Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]

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Visual search is key for younger generations, creating a marketing disruption.
Which Digital Marketing Trend is Really Big in 2019?

The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]

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Use these mobile optimization steps to ensure you’re serving your audience and ranking well on search engines.
Mobile Optimization Is Your Word of the Week

When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]

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SJC Marketing takes a look back at a year of marketing, creativity, fun and pickleball.
How Would a Drone Play Pickleball? 2018 Year in Review

If Christmas is the most wonderful time of year, what about after Christmas is over? While it can’t quite compete with a living room crammed with presents and decorations, New Year’s deserves its own title. Most bittersweet time of year? Most nostalgic time of year? Best clearance sales time of year? Okay, so it needs […]

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