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It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]
Read More… from Create Valuable Content for Higher Returns With Video Marketing
Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]
Read More… from What Brands Using Video Marketing Don’t Want You to Know
Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]
Read More… from How Do You Capture Your Brand Messaging Effectively With Graphic Design?
Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]
Read More… from Professional Photography Helps Your Brand Shine
After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]
Read More… from 3 Reasons Why You Should Invest More in Video Marketing
With 77% of Americans owning smartphones, the vast majority of the population has a camera in their pocket. These cameras continue to improve as manufacturers upgrade the hardware and software in each new release. Despite the fact that the image quality is good, it can’t match what professional photography can do for your brand. Professional […]
Read More… from The Impact Professional Photography Can Have For Your Brand
Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]
The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]
Read More… from Which Digital Marketing Trend is Really Big in 2019?
When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]
Read More… from Mobile Optimization Is Your Word of the Week
If Christmas is the most wonderful time of year, what about after Christmas is over? While it can’t quite compete with a living room crammed with presents and decorations, New Year’s deserves its own title. Most bittersweet time of year? Most nostalgic time of year? Best clearance sales time of year? Okay, so it needs […]
Read More… from How Would a Drone Play Pickleball? 2018 Year in Review