When your budget for a rebranding project or a website redesign gets tight, you begin looking for ways to tighten things up. One of the first items that’s often on the chopping block? Professional photography. But here are four important reasons to keep professional photography as a part of your marketing strategy:
It Communicates Quality: If you want your customers to associate quality with your brand, then it’s going to require you to invest in quality. It’s that simple. From headshots to product pages, you want visitors to get a feel for what your brand is about. And if your brand is about quality, then quality professional photography should grace your website pages.
It Puts the “O” in SEO: If you have a website, you’ve probably heard your developer talking about search engine optimization (SEO), which is a set of best practices for improving the ranking of your site on search engines. While it’s a complex, ever-changing set of algorithms that determine how search engines rank sites, the role of visual content has been consistently strong. Investing in high-quality visual content helps your site rank better.
Authenticity is Worth it: Your customers want to know you. Stock images are good for some things but won’t work for all of your images. Using professional photography to showcase your team, your products and your headquarters allows visitors to your site to get to know you in an authentic way.
Photos are Exceptional Communication Tools: A skilled professional photographer is going to be able to communicate much more about your brand than what you can tell about yourself in a paragraph or even an entire page of text. Whether it’s a team photo or headshots for your staff page, a quality photo is the equivalent of a perfect first impression every time.
Professional photography puts the best version of yourself forward, it communicates quality and authenticity to your audiences, making you stand out from your competitors. Contact us at SJC Marketing to find out more about what great visual content can do for your company.